| 阅读理解。 |
There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you
believe that they are good enough for you to have a try. How? Packaging (包装) is the quiet but persuading
(有说服力的) salesman.
There on the shelves, each bottle, can and box has been carefully designed to speak to the inner self of
the consumer (消费者), so that he is buying not only a product (产品) but also his belief in life. Scientists
have studied on this and found that the look of the package has a great influence (影响) on the "quality" of
the product and on how well it sells, became "Consumers generally cannot tell between a product and its
package. Many products are packages and many packages are products," as Louis Cheskin, the first social
scientist studying consumers' feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw
human attention quickly. Take V8 for example. For many years,the bright red color of tomatoes and carrots
on the thin bottle makes you feel that it's very good for your body. And the word "green" today can keep
food prices going up.
Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye
and the heart. That's why the round yellow M sings of McDonald's are inviting to both young and old.
This new consumer response (反应) to the colors and shapes of packages reminds (提醒) producers and
sellers that people buy to meet the needs of both body and heart. |
| 1. According to the passage, ______ seems to be able to persuade a consumer to buy the product. |
A. the pleasing color of the package
B. the special taste of the product
C. the strange shape of the package
D. the belief in the product |
| 2. It can be inferred (推测) from the passage that V8 is a kind of ______. |
A. vegetable dish
B. healthy juice
C. hard drink
D. red vegetable |
3. And the word 'green' today can keep food prices going up
This sentence suggests that consumers today are ______. |
A. starting to notice the importance of new food
B. enjoying the beauty of nature more than before
C. beginning to like green vegetables
D. paying more attention to their health |
| 4. What's the best title of the passage? |
A. Colors and Shapes
B. Packaging Can Talk
C. The response to the packages
D. Colors and Shapes Can Draw People Attention |
题型：阅读理解 难度：中档
据专家权威分析，试题“阅读理解。 There are thousands of things to be sold that are..”主要考查你对 日常生活类阅读 等考点的理解。关于这些考点的“档案”如下：
日常生活类阅读
