商务会展英语口语快速突破 本书特色
本书包含了商务会展中常用的英语口语话题，包括会展策划、会展宣传、展位接待、价格协商、客户回访等内容。每个单元都从360°全景词汇展开，后续360°全景高频句、360°实景会话和小贴士。相信无论您是从事会展工作，还是要参加国际商务会展，都能从中快速寻找到您需要的内容。
本书附专业外教录音，读者可扫描封面前勒口二维码或登录www.wsbookshow.com免费下载。
商务会展英语口语快速突破 内容简介
本书包含了商务会展中常用的英语口语话题，包括会展策划、会展宣传、展位接待、价格协商、客户回访等内容。每个单元都从全景词汇展开，后续全景高频句、实景会话和小贴士。相信无论您是从事会展工作，还是要参加靠前商务会展，都能从中快速寻找到您需要的内容。本书附专业外教录音，读者可扫描封面前勒口二维码或登录。
商务会展英语口语快速突破 目录
序
Chapter 01 会展策划............................... 001
Unit
1 市场环境分析 ··················
002
Unit 2 会展初步规划 ·················· 009
Unit 3 会展筹备预算 ·················· 016
Unit 4 工作人员安排 ·················· 023
Unit 5 会展宣传工作 ·················· 030
Unit 6 建立官方网站 ·················· 037
Unit 7 会展进度管理 ·················· 044
Unit 8 会展服务项目 ·················· 051
Unit 9 联系参展商 ····················· 057
Unit 10 联系参观商 ····················
064
Unit 11 选择服务商 ····················
071
Chapter 02 展前布展............................... 078
Unit 1 展台销售 ························ 079
Unit 2 展台搭建 ························ 086
Unit 3 展台协调 ························ 093
Unit 4 展品运输 ························ 099
Unit 5 设备租赁 ························ 105
Unit 6 宣传制品 ························ 111
Unit 7 翻译服务 ························ 117
Unit 8 志愿者服务 ····················· 124
Chapter 03 会展接待............................... 131
Unit 1 机场接机 ························ 132
Unit 2 欢迎晚宴 ························ 138
Unit 3 酒店预订 ························ 145
Unit 4 酒店住宿 ························ 152
Unit 5 美食介绍 ························ 158
Unit 6 购物地点 ························ 164
Unit 7 景点介绍 ························ 170
Unit 8 交通工具 ························ 177
Unit 9 机场送机 ························ 183
Chapter 04 会展期间............................... 189
Unit 1 展会开幕 ························ 190
Unit 2 签到登记 ························ 196
Unit 3 观众入场 ························ 202
Unit 4 展台指引 ························ 208
Unit 5 日程介绍 ························ 214
Unit 6 活动介绍 ························ 220
Unit 7 论坛会议 ························ 226
Unit 8 突发状况 ························ 232
Unit 9 媒体采访 ························ 238
Chapter 05 会展洽谈............................... 244
Unit 1 双方介绍 ························ 245
Unit 2 展位接待 ························ 251
Unit 3 展品介绍 ························ 258
Unit 4 价格协商 ························ 265
Unit 5 外贸合同 ························ 271
Unit 6 支付收货 ························ 278
Chapter 06 展后工作............................... 285
Unit 1 客户回访 ························ 286
Unit 2 展台拆卸 ························ 292
Unit 3 费用结算 ························ 298
Unit 4 工作总结 ························ 304
Chapter 07 专业展会............................... 311
Unit 1 汽车展 ··························· 312
Unit 2 电影展 ··························· 319
Unit 3 图书展 ··························· 326
Unit 4 教育展 ··························· 333
Unit 5 游戏展 ··························· 340
Unit 6 旅游展 ··························· 347
Unit 7 婚庆展 ··························· 354
