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旅游行业英语-(附送光盘一张) 内容简介
《旅游行业英语/21世纪应用型本科教育行业英语系列教材》以旅游行业为背景，涉及的题材有旅游行业历史、旅行社经营管理、旅游酒店文化、旅游景区英语、旅游会展英语、旅游市场营销、旅游公关礼仪、休闲旅游等。
旅游行业英语-(附送光盘一张) 目录
前言
Unit 1 A Brief Introduction to Tourism
Listening Situation 1 Interviewing for the Job as a Tourist Guide
Situation 2 Talking about How to Make a Good First Impression
Speaking Situation 3 Being Asked about Education Experience at an Interview
Situation 4 Being Asked about Work Objectives at an Interview
Reading Passage 1 Tourism in China
Passage 2 A Brief History of Tourism
Passage 3 Tourism and Hotel Industry
Writing Resume
Workplace Project
Career Salon
New Words and Expressions
Unit 2 Operation and Management of Travel Agencies
Listening Situation 1 Meeting Foreign Tourists at the Airport
Situation 2 Checking in at the Airport as a Guide for foreign Tourists
Speaking Situation 3 Seeing off a Manager of a Foreign Travel Service in the Hotel
Situation 4 Seeing off Foreign Tourists at the Airport
Reading Passage 1 How Do Travel Agencies Operate.'?
Passage 2 The 10 Best Travel Companies to Work for
Passage 3 Some Special Travel Companies You May Be Interested in
Writing An Application Letter
Reply to the Application Letter
Workplace Project
Career Salon
New Words and Expressions
Unit 3 Hospitality Culture
Listening Situation 1 Making Hotel Reservations by Telephone
Situation 2 Checking in at a Hotel
Speaking Situation 3 Booking a Flight by Telephone
Situation d Booking a Connecting Flight
Reading Passage 1 Hospitality Industry
Passage 2 Motel
Passage 3 Hilton Hotels & Resorts
Writing A Letter of Inquiry
Reply to the Inquiry Letter
Workplace Project
Career Salon
New Words and Expressions
Unit 4 Basic Guidelines for Travelers I
Listening Situation 1 Meeting Foreign Tourists in a Scenic Spot
Situation 2 Talking about the Job as a Good Guide
Speaking Situation 3 Exchanging Money
Situation g Cashing Traveler's Checks
Reading Passage 1 For Young People Traveling to Europe
Passage 2 The Best Places to Visit in Europe
Passage 3 A Safe Trip Abroad
Writing Tour Advertisement
Workplace Project
Career Salon
New Words and Expressions
Unit 5 Exhibition Tourism
Listening Situation 1 Introducing a Tour Plan to Customers
Situation 2 Talking about "Dos" and "Don'ts" for Exhibitors
Speaking Situation 3 Asking for Information about the Price of a Booth
Situation 4 Making a Booth Reservation at an Exhibition
Reading Passage 1 MICE Tourism in China
Passage 2 Sanya： Creating a Paradise for MICE
Passage 3 Three New Strategies to Boost MICE Visitor Numbers
Writing A Complaint Letter
Reply to the Complaint Letter
Workplace Project
Career Salon
New Words and Expressions
Unit 6 Tourism Marketing
Listening Situation 1 Inquiring about One-day-trip by Phone
Situation 2 Talking about How to Become a Good Travel Agent
Speaking Situation 3 Talking about the Food Festival
Situation 4 Talking about the Beer Festival
Reading Passage 1 Tourism Marketing
Passage 2 Consumer-based Branding for Australia in an Emerging Market
Passage 3 Future Research Directions in Tourism Marketing
Writing Memo
Workplace Project
Career Salon
New Words and Expressions
Unit 7 Tourism Etiquette
Listening Situation 1 Ordering at a Restaurant
Situation 2 Keeping an Eye on Table Manners
Speaking Situation 3 Applying for Visa in Foreign Affairs Office
Situation 4 Inquiring for Visa Application by Telephone
Reading Passage 1 Cultural Diversity： Dietary Habits of Mexican-Americans
Passage 2 Etiquette in Europe
Passage 3 Cultural Etiquette in Australia
Writing Agenda for a Minnan Trip
Workplace Project
Career Salon
New Words and Expressions
Unit 8 Leisure Tourism
Listening Situation 1 Talking about Cultural Differences
Situation 2 Preparing for Traveling Abroad
Speaking Situation 3 Delivering a Welcome Speech
Situation 4 Delivering a Farewell Speech
Reading Passage 1 China's Leisure Industry
Passage 2 The Leisure Industry
Passage 3 12 Tips for Successful Travel Agency Presentations
Writing An Abstract for a Thesis
Workplace Project
Career Salon
New Words and Expressions
Appendix Ⅰ Key to Exercises
Appendix Ⅱ Scripts for Listening
Appendix Ⅲ Chinese Translation of the Reading Passages
Appendix Ⅳ Glossary
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