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经管专业英语教程 目录
unit 1career management1text a： career management and development / 3text b： how to create employee loyalty / 8unit 2marketing15text a： the 7ps of marketing / 17text b： brand rehab / 25unit 3corporate culture31text a： corporate culture： cornerstone of success / 33text b： building a “googley” workforce / 39unit 4competition45text a： porter?s five forces model： analyzing the competition / 47text b： nike through the lens of porter?s five forces / 54unit 5merger and acquisition61text a： essence of merger and acquisition / 63text b： why a yahoo?aol merger makes sense / 70unit 6entrepreneurship77text a： entrepreneurship： the fundamentals / 79text b： four personality traits of successful entrepreneurs / 84unit 7innovation89text a： innovation： definition, concepts and examples / 91text b： google?s prototype self?driving car / 95unit 8finance99text a： how stocks work / 101text b： rate cut adding to global uncertainty / 106unit 9accounting111text a： balance sheet, income statement, and statement of cash flows / 113text b： interim report： chairman?s letter / 118unit 10economics123text a： gdp： the definition / 125text b： imf world economic outlook / 129unit 11international trade133text a： two leading debates in international trade / 135text b： china moves up the exports value chain / 141unit 12e?commerce149text a： electronic commerce： into the third wave / 151text b： understanding e?commerce versus m?commerce / 156unit 13quality161text a： principles of quality / 163text b： quality management for the future / 167unit 14operation173text a： enterprise resource planning / 175text b： beating the supply chain challenge： interview with smtc corporation / 180unit 15globalization185text a： understanding your “globalization penalty” / 187text b： walmart?s foreign expansion / 19２key to exercises196
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