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跨文化商务交际 内容简介
本书通过一个个具体典型的商务案例及经典的跨文化事件分析讨论，加深学生对不同文化的认识，增加跨文化敏感性和实际交际能力，同时激活思维，培养学生发现和分析问题的能力。
跨文化商务交际 目录
unit one communication and intercultural
communication
reading 1 communication
reading 2 communication in a global village
reading 3 intercultural communication
unit two culture and language
reading 1 culture
reading 2 the iceberg model of culture
reading 3 coping with cultural differences
reading 4 culture shock--new york city to rural france
reading 5 ctilture and language---language mirrors
values
reading 6 translation and culture
unit three verbal communication
reading 1 the meaning in words
reading 2 the cultural connotation of chinese kinship
terms
reading 3 how to manage verbal intercultural communication
effectively
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