|
外贸英语函电:应用·技能·实战·写作 内容简介
作为一门融国际贸易和专业英语为一体的课程，外贸英语函电既要讲授对外贸易业务各环节的基本核心知识，又要培养有关环节的英语表达能力，因此，培养既要有磋商业务，又能够撰写函电的应用性复合型人才成为企业的迫切需求。 《外贸英语函电》的编写秉承转变教育观念，改革人才培养模式，注重职业岗位要求，按照应用为主，够用为宜，贴近实际的原则而编写。 《外贸英语函电》具有以下特色： （1）内容全面，体系规范； （2）结构新颖，栏目丰富； （3）学练结合，学以致用； （4）校企合作，接近实际； （5）教辅资源，配备齐全
外贸英语函电:应用·技能·实战·写作 目录
前言
Chapter One Basic Knowledge of Business Letter Writing
Section One Introduction of Business Letter Writing
Section Two Layout of a Business Letter
Section Three Structure of Business Letter
Section Four Addressing Envelopes
Section Five Good Writing Principles
Section Six Some Rules of Good Writing
Section Seven Useful Words & Expressions
Section Eight Useful Sentences
Section Nine Exercises
Chapter Two Establishing Business Relations
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Three Status Inquiries
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
……
Chapter Four Sales Promotion
Chapter Five Inquiries and Replies
Chapter Six Offers and Quotations
Chapter Seven Counteroffers
Chapter Eight Orders and Fulfillment
Chapter Nine Sales Confirmation and Purchase Contract
Chapter Ten Payment
Chapter Eleven Packing
Chapter Twelve Shipment
Chapter Thirteen Insurance
Chapter Fourteen Agency
Chapter Fifteen Complaints and Claims and Settlement
Chapter Sixteen E-mail， Fax and Telex
Appendix： Try Your Hand
参考文献
|
