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2011-Annual Report of China Outbound Tourism Development 内容简介
in 2010, china leapt to become the world's third largest
inbound tourist host-eountry and asia's largest outbound tourist
source-country, with a per capita trip rate of 1.5 times, and a
direct employment of 13.5 million people. tourism consumption
contributed over 10% of the total society, and the tourism industry
showed its growing and positive role in china's economic and social
development.
2011-Annual Report of China Outbound Tourism Development 目录
chapter one an overview of the development of china's
outbound tourism in 2010
section i :the main features of china's outbound tourism
market in 2010
1.1 the outbound tourism market expanded significantly due to
continuous improvement of the macro environment
1.2 outbound tourism destinations remained steady with small
changes and the travel to taiwan continued to heat up
1.3 obviously promoted by shopping, consumption grew on a
large-scale
1.4 the market characteristics of aging emerged and the internet
served as a major channel for information and reservations
1.5 outbound tourist satisfaction has improved significantly
compared with 2009
section ii :main features of the business operation of
outbound tourism in 2010
2.1 the scale of outbound travel agencies remained in stable
condition, and their business operation remained outstanding
2.2 a national market speeds up to take shape, and region-wide
competition accelerates the market evolution
2.3 substantial progress has been made in opening up to foreign
travel agencies, and domestic travel agencies will improve quality
through orderly competition
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