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MANAGING ACROSS BORDERS-商务沟通-英文版 本书特色
邹莉编著的《商务沟通(英文版)》是用英语写成的国际商务方面的专著。本书以国际商务研究主线，分析国内外企业的跨国经营管理经验，涉及到经济、财务、营销知识、商务管理技能、国际商务惯例、国际商务文化等。旨在使读者了解世界主要国家和地区的经济社会状况、不同国家的文化背景、历史底蕴、民族风俗、人文地理风情、民族感情等多方面环境因素。
MANAGING ACROSS BORDERS-商务沟通-英文版 目录
introduction
chapter 1 managing diversity
1.1 indian cultural study
1.2 japanese business system
1.3 israel's cultural analysis
chapter 2 internationalization strategy study
2.1 foreign company cases study
2.2 domestic company cases study
chapter 3 global management issues
3.1 private branding in international markets
3.2 the importance of country-of-origin
3.3 japanese approach to new product development
3.4 major factors affecting international pricing
3.5 the mncs' negotiating position with host governments
chapter 4 operation in global markets
4.1 sample question 1
4.2 sample question 2
bibliography
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