淘宝网开店大全集-(超值版) 本书特色
本书针对准备想在淘宝网上开店做生意的新手，或已在淘宝网上开店但缺少经营经验的用户，从零开始，全面并系统地讲解了在淘宝网上开店的方法、经营、推广与管理等方面的内容。
全书共分为14 章，内容包括：正确认识淘宝开店、做好开店前的准备与定位、宝贝的拍摄与效果处理、淘宝网店的注册与申请、店铺的装修与宝贝的正确展示、宝贝详情页的设计与制作、店铺的营销与推广策略、产品的发货与售后服务技巧、店铺账目的有效管理、网店品牌建设与安全隐患、淘宝助理与千牛的应用技巧、手机淘宝的运营与管理等内容。
为了提升读者的学习效率与质量，本书还赠送了一张多媒体语音教学光盘，提供与本书相关技能操作同步的多媒体语音教学视频。光盘中还赠送了168 套旺铺模板及600 款精品水印图案，能快速帮助新手装修和设计店铺。
本书结构完整、条理清晰、内容详尽、语言讲述通俗易懂，是一本真正的淘宝开店大全宝典，非常适合网店新卖家自学使用，也可作为相关职业院校、电脑培训班的教学用书。
淘宝网开店大全集-(超值版) 内容简介
针对“初学做生意的新手”、“专业人”做“专业”的培训、光盘中赠送168套旺铺模板及600款精品水印图案。
淘宝网开店大全集-(超值版) 目录
第1 章 正确认识淘宝开店1.1 关于淘宝网店 ........................................................................................... 21.1.1 开网店的优势 .........................................................................................21.1.2 开网店的风险 .........................................................................................31.2 关于淘宝店主 ........................................................................................... 51.2.1 店主要具备的能力 .................................................................................51.2.2 店主要充当的角色 .................................................................................61.3 店铺经营的宝贝 ....................................................................................... 71.3.1 选择网店宝贝的考虑因素 .....................................................................81.3.2 其他店主卖什么 .....................................................................................91.3.3 寻找店铺经营方向 ...............................................................................101.4 店铺文化 ................................................................................................ 11学习小结 ......................................................................................................... 11第2 章 做好开店前的准备与定位2.1 网上开店的硬件和软件准备 .................................................................. 132.1.1 硬件准备 ...............................................................................................132.1.2 软件准备 ...............................................................................................152.2 为店铺做市场定位准备 .......................................................................... 172.2.1 什么是市场定位 ...................................................................................172.2.2 店铺市场定位的原则 ...........................................................................182.2.3 店铺市场定位的方法 ...........................................................................192.2.4 主打宝贝的市场的需求调查 ...............................................................20目录.indd 1 2015-9-1 10:43:492 淘宝网开店大全集（超值版）2.3 了解和认识网上开店平台 ....................................................................... 202.3.1 常见的网上开店平台 ...........................................................................202.3.2 熟悉淘宝网的开店流程 .......................................................................232.4 给网店取一个有卖点的名字 ................................................................... 24学习小结 ......................................................................................................... 25第3 章 店铺货源从哪里来3.1 网上卖什么东西*火 .............................................................................. 273.1.1 哪些东西适合网上销售 .......................................................................273.1.2 网上热卖的宝贝 ...................................................................................273.2 进货渠道的多种选择 .............................................................................. 283.2.1 大型批发市场 .......................................................................................283.2.2 厂家货源 ...............................................................................................293.2.3 外贸尾单货 ...........................................................................................313.2.4 寻找品牌挤压存货 ...............................................................................323.2.5 寻找清仓商品 .......................................................................................333.2.6 网络代销 ...............................................................................................343.2.7 二手闲置和跳蚤市场 ...........................................................................353.2.8 diy 货源 ...............................................................................................363.2.9 民族特色工艺品 ...................................................................................373.2.10 电子商务批发网站 .............................................................................373.3 阿里巴巴批发 ......................................................................................... 393.3.1 注册阿里巴巴 .......................................................................................393.3.2 在阿里巴巴批发进货 ...........................................................................413.4 进货技巧与建议 ..................................................................................... 433.4.1 怎样进货利润** ...............................................................................433.4.2 新手开店进货技巧 ...............................................................................443.4.3 新手代销技巧 .......................................................................................453.4.4 全国批发商业市场 ...............................................................................46学习小结 ......................................................................................................... 47第4 章 手把手教你申请与开通网店4.1 开通网上银行 ......................................................................................... 494.1.1 了解网上银行 .......................................................................................494.1.2 申请并开通交通银行网上支付 ...........................................................494.2 开通淘宝账户 ......................................................................................... 524.2.1 选择并注册邮箱 ...................................................................................524.2.2 申请与激活淘宝账号 ...........................................................................534.2.3 使用会员账户登录淘宝网 ...................................................................564.2.4 设置并修改淘宝会员密码 ...................................................................574.3 开通支付宝账户 ..................................................................................... 584.3.1 什么是支付宝 .......................................................................................584.3.2 什么是支付宝实名认证 .......................................................................594.3.3 支付宝的注册与激活 ...........................................................................594.3.4 支付宝实名认证 ...................................................................................604.4 管理支付宝账户 ..................................................................................... 624.4.1 为支付宝中充值 ...................................................................................634.4.2 查询支付宝账户余额 ...........................................................................644.4.3 修改支付宝账户密码 ...........................................................................654.4.4 申请与安装数字证书 ...........................................................................654.4.5 删除数字证书 .......................................................................................67学习小结 ......................................................................................................... 68第5 章 网店宝贝的发布及定价策略5.1 申请店铺 ................................................................................................ 705.1.1 一口价发布商品 ...................................................................................705.1.2 淘宝开店认证 .......................................................................................715.1.3 免费申请店铺 .......................................................................................735.2 宝贝的发布 ............................................................................................ 745.2.1 如何发布宝贝 .......................................................................................745.2.2 如何推荐优势宝贝 ...............................................................................785.2.3 宝贝展示页要详细准确 .......................................................................805.2.4 编辑已经发布的商品 ...........................................................................835.2.5 管理上架的宝贝 ...................................................................................855.3 店铺宝贝的标题优化 .............................................................................. 875.3.1 宝贝标题的完整结构 ...........................................................................875.3.2 宝贝标题命名原则 ...............................................................................875.3.3 标题关键词的优化 ...............................................................................885.3.4 寻找关键词 ...........................................................................................905.4 店铺宝贝的定价 ..................................................................................... 915.4.1 宝贝定价原则 .......................................................................................925.4.2 宝贝定价方法 .......................................................................................935.4.3 宝贝定价技巧 .......................................................................................94学习小结 ......................................................................................................... 95第6 章 网店的店铺装修6.1 了解淘宝旺铺 ......................................................................................... 976.1.1 淘宝旺铺的分类 ...................................................................................976.1.2 淘宝旺铺的特点及功能 .......................................................................986.2 店铺的基本装修 ..................................................................................... 986.2.1 前期准备 ...............................................................................................986.2.2 设计店招 ...............................................................................................996.2.3 设置店铺风格样式 .............................................................................1026.2.4 添加店铺收藏模块 .............................................................................1026.2.5 宝贝分类设计 .....................................................................................1086.2.6 公告栏设计 ......................................................................................... 1116.2.7 设置广告模板 .....................................................................................1136.2.8 增加店铺导航分类 .............................................................................1176.2.9 宝贝推荐 .............................................................................................1196.2.10 宝贝排行榜 .......................................................................................1206.2.11 设置淘宝客服 ....................................................................................1216.2.12 删除模板 ...........................................................................................1236.3 订购淘宝旺铺 ...................................................................................... 1236.4 店铺装修的技巧与误区 ........................................................................ 1266.4.1 店铺装修的技巧 .................................................................................1266.4.2 店铺装修的误区 .................................................................................126学习小结 ....................................................................................................... 127第7 章 打造宝贝爆款详情页的制作7.1 详情页的展示分类 ................................................................................ 1297.1.1 详情页的分类 .....................................................................................1297.1.2 详情页包括哪些基本内容 .................................................................1317.1.3 宝贝描述模块排序 .............................................................................1357.2 基础详情页制作 ................................................................................... 1367.2.1 制作促销模块 .....................................................................................1367.2.2 制作尺码说明模块 .............................................................................1397.2.3 制作宝贝细节模块 .............................................................................1447.2.4 设计宝贝属性模块 .............................................................................1467.2.5 设计售后保障模块 ............................................................................1507.2.6 将详情页面切片优化上传发布 .........................................................159学习小结 ....................................................................................................... 168第8 章 店铺的营销技巧与推广策略8.1 店铺推广的必要 ................................................................................... 1708.2 店铺内的推广技巧 ................................................................................ 1708.2.1 好的店铺名称 .....................................................................................1718.2.2 使用“爱旺达”直达店铺 .................................................................1728.2.3 加入免费试用 .....................................................................................1728.2.4 参加淘金币营销 .................................................................................1758.2.5 加入天天特价 .....................................................................................1788.2.6 加入淘宝直通车 .................................................................................1828.2.7 参加聚划算 .........................................................................................1908.2.8 开通钻石展位 .....................................................................................2008.2.9 加入供销平台 .....................................................................................2068.2.10 营销平台中各类促销工具 ...............................................................2088.2.11 参加“淘宝客” ..................................................................................2198.3 店铺外的推广技巧 ................................................................................ 2238.3.1 在淘宝论坛中宣传店铺 .....................................................................2238.3.2 利用搜索引擎宣传 .............................................................................2278.3.3 淘帮派推广 .........................................................................................2288.3.4 qq 推广 ...............................................................................................2318.3.5 微博推广 .............................................................................................2358.3.6 微信推广 .............................................................................................2358.3.7 玩转百度 .............................................................................................240学习小结 ....................................................................................................... 241第9 章 网店优秀员工的养成记9.1 优秀团队的共识 ................................................................................... 2439.1.1 充满信任的团队 .................................................................................2439.1.2 拥有共同价值观的团队 .....................................................................2449.1.3 相同危机感的团队 .............................................................................2469.1.4 授予员工工作自主权及使命感 .........................................................2469.2 培训优秀的客服人员 ............................................................................ 2489.2.1 客户服务的意义 .................................................................................2489.2.2 客服需具备的知识与能力 .................................................................2499.2.3 树立端正的态度 .................................................................................2509.2.4 与买家沟通的基本技巧 .....................................................................2529.3 培养优秀美工人员 ................................................................................ 2559.3.1 美工的重要性 .....................................................................................2559.3.2 美工需具备的技能 .............................................................................2569.4 培养优秀采购人员 ................................................................................ 2579.4.1 采购员的采购程序 .............................................................................2579.4.2 采购的基本技巧 .................................................................................2579.4.3 采购员的**能力 .............................................................................2589.5 培养优秀的财务人员 ............................................................................ 2599.5.1 财务人员的岗位职责 .........................................................................2599.5.2 培养财务人员 .....................................................................................2609.6 如何调动员工的积极性 ........................................................................ 261学习小结 ....................................................................................................... 262第10 章 网店宝贝的包装和发货技巧10.1 店铺宝贝的包装 ................................................................................. 26410.1.1 宝贝包装的重要性 ...........................................................................26410.1.2 常见的宝贝包装方法 .......................................................................26410.1.3 宝贝包装技巧 ...................................................................................26910.2 物流方式的选择 ................................................................................. 27110.2.1 快递公司 ...........................................................................................27110.2.2 无处不达的邮政ems 快递 .............................................................27210.2.3 普通平邮包裹 ...................................................................................27210.2.4 同城交易 ...........................................................................................27310.3 宝贝发货技巧 ..................................................................................... 27310.3.1 贵重物品发货注意事项 ...................................................................27310.3.2 快递省钱技巧 ...................................................................................27410.3.3 国外发货的省钱方法 .......................................................................27410.3.4 设置运费模板及计算运费 ...............................................................27510.4 避免快递运送中出现问题 ................................................................... 27810.4.1 丢件的处理方法 ...............................................................................27810.4.2 运输过程中货物损坏 .......................................................................27810.4.3 注意保价时加收保险费 ...................................................................27910.4.4 时刻跟踪货物运输进度 ...................................................................27910.4.5 谨慎签收 ...........................................................................................280学习小结 ....................................................................................................... 280第11 章 巧做售前、售后服务，订单不愁11.1 售前服务 ............................................................................................ 28211.1.1 加入消费保障服务 ............................................................................28211.1.2 客观向卖家介绍宝贝 ........................................................................284目录.indd 7 2015-9-1 10:43:508 淘宝网开店大全集（超值版）11.1.3 让买家消除购买顾虑 ........................................................................28511.1.4 达成交易的必要条件 ........................................................................28611.1.5 巧妙应对类型各异的买家 ................................................................28711.1.6 巧妙应对各种情况下的买家 ............................................................28811.2 售中服务 ............................................................................................ 28911.2.1 确认订单信息进行发货 ....................................................................28911.2.2 提供快递物流信息 ............................................................................29011.3 售后服务 ............................................................................................ 29011.3.1 如何提供售后服务 ............................................................................29011.3.2 回应买家的投诉与抱怨 ....................................................................29111.3.3 理性对待买家退换货 ........................................................................29211.3.4 避免和买家发生争吵 ........................................................................29311.3.5 重视对老买家的维护 ........................................................................29411.3.6 建立淘宝客户档案 ............................................................................29511.3.7 设置会员制度 ....................................................................................29511.3.8 定期推荐商品给老顾客 ....................................................................29711.4 赢取好评，避免中差评 ....................................................................... 29711.4.1 店铺信用评价的重要性 ....................................................................29711.4.2 获得好评的关键原因 ........................................................................29911.4.3 如何对待中差评 ................................................................................30011.4.4 恶意差评不放过 ................................................................................30111.4.5 引导买家修改评价 ............................................................................30211.4.6 巧用的评价解释 ................................................................................303学习小结 ....................................................................................................... 304第12 章 网店的品牌建设和安全隐患12.1 将店铺打造成品牌 .............................................................................. 30612.1.1 网店品牌建设的好处 .......................................................................30612.1.2 品牌的分类和定位 ...........................................................................30712.1.3 品牌形象标志 ...................................................................................30812.1.4 进行品牌宣传 ...................................................................................30912.1.5 商标注册及品牌建设的完善 ...........................................................31012.2 网店的安全隐患 ................................................................................. 31112.2.1 电脑安全 ...........................................................................................31112.2.2 wi-fi 网络安全 .................................................................................31812.2.3 淘宝账号安全 ...................................................................................31812.2.4 支付宝账号安全 ...............................................................................321学习小结 ....................................................................................................... 325第13 章 店铺运营的“得力助手”13.1 淘宝助理 ............................................................................................ 32713.1.1 淘宝助理的功能特点及好处 ...........................................................32713.1.2 如何用淘宝助理上传宝贝 ...............................................................32813.1.3 如何使用淘宝助理导出并制作淘宝数据包 ...................................33213.1.4 淘宝助理数据包内的tbi 文件怎样改成jpg 格式 ..........................33513.1.5 利用淘宝助理设置宝贝模板及使用模板 .......................................33613.1.6 淘宝助理批量编辑信息 ...................................................................33813.1.7 利用淘宝助理快速打印快递单和发货 ...........................................34213.1.8 淘宝助理的其他使用技巧 ...............................................................34413.2 千牛 ................................................................................................... 34613.2.1 下载与登录千牛 ...............................................................................34713.2.2 如何用千牛进行线上交流 ...............................................................34913.2.3 如何用千牛进行普云交易管理 .......................................................35613.2.4 如何用千牛进行商品管理 ...............................................................362学习小结 ....................................................................................................... 368第14 章 手机淘宝，商机无限14.1 关于手机端淘宝店 .............................................................................. 37014.2 手机端页面的装修 .............................................................................. 37014.2.1 手机店铺店标与店招的设置 ...........................................................37014.2.2 无线店铺首页装修 ...........................................................................37314.2.3 手机宝贝详情页发布 .......................................................................37714.3 手机端的运营推广 .............................................................................. 37814.3.1 利用“码上淘”进行手机店铺推广 ...............................................37914.3.2 使用二维码关注手机店铺 ...............................................................38014.3.3 创建手机店铺活动 ...........................................................................38114.3.4 设置手机专享价 ...............................................................................38214.3.5 无线直通车 .......................................................................................38414.3.6 手机营销的推广权重 .......................................................................38814.4 手机端淘宝工具的使用 ...................................................................... 38914.4.1 支付宝的使用 ...................................................................................39014.4.2 手机千牛的使用 ...............................................................................39214.4.3 淘宝助理的使用 ...............................................................................396学习小结 ....................................................................................................... 397
