小企业管理与企业家精神精要-第5版 本书特色
《小企业管理与企业家精神精要(第5版)》为北京大学出版社出版。
小企业管理与企业家精神精要-第5版 内容简介
◎以表格等方式清晰地概括、总结了小企业管理中常用的方法和经常出现的问题，简洁而实用。
◎本版继续强调创建商业计划对成功创业的重要性。其中，第二部分和第三部分关注于“创建商业计划”，第四部分介绍了如何“实施商业计划”。
◎正文中的“你作为咨询顾问”专栏、本版新增的“如何亲手实践”专栏使学生能够迅速将所学知识付诸实践。附录中还提供了商业计划的样本。
◎本书网站（http：//www.prenhall.com/zimmerer/）为读者提供了丰富的相关教学辅助材料。
畅销性：本书自问世以来，深受读者欢迎，被多所学校选做相关课程的教材，销售量一直居同类书籍前列。
适用性：本书适合用做mba的“小企业管理”、 “企业家精神”、 “创业管理”及其他相关课程的教材。也适合一切希望自己创业或了解小企业管理的人士。
小企业管理与企业家精神精要-第5版 目录
section i the challenge of entrepreneurship
chapter i the foundations of entrepreneurship
chapter 2 inside the entrepreneurial mind: from ideas to reality
section ii building the business plan: beginning considerations
chapter 3 designing a competitive business model and building a solid strategic plan
chapter 4 conducting a feasibility analysis and crafting a winning business plan
chapter 5 forms of business ownership
chapter 6 franchising and the entrepreneur
chapter 7 buying an existing business
section iii building the business plan: marketing and financial considerations
chapter 8 building a powerful marketing plan
chapter 9 e-commerce and the entrepreneur
chapter 10 pricing strategies
chapter 11 creating a successful financial plan
chapter 12 managing cash flow
section iv putting the business plan to work: sources of funds
chapter 13 sources of financing: debt and equity
chapter 14 choosing the right location and layout
chapter 15 global aspects of en~repreneurship
chapter 16 building a new venture team and planning for the next generation
小企业管理与企业家精神精要-第5版 节选
《小企业管理与企业家精神精要(第5版)》特色：◎以表格等方式清晰地概括、总结了小企业管理中常用的方法和经常出现的问题，简洁而实用。◎本版继续强调创建商业计划对成功创业的重要性。其中，第二部分和第三部分关注于“创建商业计划”，第四部分介绍了如何“实施商业计划”。◎正文中的“你作为咨询顾问”专栏、本版新增的“如何亲手实践”专栏使学生能够迅速将所学知识付诸实践。附录中还提供了商业计划的样本。◎《小企业管理与企业家精神精要(第5版)》网站（http：//www.prenhall.com/zimmerer/）为读者提供了丰富的相关教学辅助材料。畅销性：《小企业管理与企业家精神精要(第5版)》自问世以来，深受读者欢迎，被多所学校选做相关课程的教材，销售量一直居同类书籍前列。适用性：《小企业管理与企业家精神精要(第5版)》适合用做MBA的“小企业管理”、“企业家精神”、“创业管理”及其他相关课程的教材。也适合一切希望自己创业或了解小企业管理的人士。
小企业管理与企业家精神精要-第5版 相关资料
插图：
Technological advances. With the help of modem business machines such as personal computers, laptop computers, fax machines, copiers, color printers, answering machines, and voice mail, even one person working at home can look like a big business. At one time, the high cost of such technological wizardry made it impossible for small businesses to compete with larger companies that could afford the hardware. Today, however, powerful computers and communication equipment are priced within the budgets of even the smallest businesses. Although entrepreneurs may not be able to manufacture heavy equipment in their spare bedrooms, they can run a service or information-based company from their homes very effectively and look like any Fortune 500 company to customers and clients.
Independent lifestyle. Entrepreneurship fits the way Americans want to live——-independent and self-sustaining. People want the freedom to choose where they live, the hours they work, and what they do. Although financial security remains an important goal for most entrepreneurs, many place top priority on lifestyle issues such as more time with family and friends, more leisure time, and more control over work-related stress. e-Commerce and the World Wide Web. The proliferation of the World Wide Web, the vast network that links computers around the globe via the Internet and opens up oceans of information to its users, has spawned thousands of entrepreneurial ventures since its beginning in 1993. Online commerce is growing rapidly （see Figure 1.4）, creating many opportunities for Web-savvy entrepreneurs. Travel services, computer hardware and software, books, music, videos, and consumer electronics are among the best-selling items on the Web, but entrepreneurs are learning that they can use this powerful tool to sell just about anything！ Approximately 57 percent of small businesses use the Internet for business-related purposes, a
小企业管理与企业家精神精要-第5版 作者简介
Thomas W.Zimmerer 美国St.Leo大学商学院院长
Norman M.Scarborough 美国Presbyterian学院经济与商务管理系信息科学William Henry Scott IIl副教授。
