英语实训教程:商务英语听说(第2册)(第2版)/盛湘君 内容简介
本教材的编写原则按照高职高专的英语教学要求而制订,各个单元是基于常用商务活动的场景,以“经典句型与经典对话”为主体,在每单元中把口语与听力训练相融合,促进语言的输入与输出的结合。每单元包含三个主要的场景。每个场景的内容相对独立,分别由Preparation, Listening和Speaking out三部分构成,便于教师围绕场景交际的常用句型开展听说训练,有利于开展丰富多样的训练活动,提高学生学习兴趣。本册内容包含参加商展、市场调研、产品介绍、商务洽谈、包装运输共5个单元。
英语实训教程:商务英语听说(第2册)(第2版)/盛湘君 目录
UNIT 1 Attending Trade Fairs参加商展篇 Lesson 1 Visiting a Trade Fair Lesson 2 Inte ractions at the Booth Lesson 3 Business Negotiation & Exhibition Assessment UNIT 2 Market Surveys 市场调研篇 Lesson 1 Conducting Ma rket Su rveys Lessofi 2 Investigating Ma rket Trends Lesson 3 Ma rketing Strategies UNIT 3 Product Presentatlons 产品介绍篇 Lesson 1 Asking for Product Info rmation LeSson Introducing a New P roduct Lesson 3 Compa ring Products UNIT 4 Business Negotiation商务洽谈篇 Lesson 1 Asking about Products and Price Lesson 2 P rice N egotiation Lesson 3 Reaching a Deal UNIT 5 Packaging and Delivery r包装运输篇 Lesson 1 Packaging Requirements Lesson 2 Arranging Shipment Lesson 3 Urging Delivery APPENDIX Scripts and Keys听力原文与答案
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