实用商务英语函电 本书特色
本教程包含12个单元，每单元由三课组成.从总体上介绍函电写作要求和格式入手，涉及国际外贸实务的各个主要环节，环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线，将其在外贸过程中所涉及的各方面外贸磋商展现给学习者，在主要学习电子邮件交流方式基础上，同时介绍了电报、电传为辅的函电磋商方式。
实用商务英语函电 内容简介
本书包含12个单元, 每单元由三课组成。从总体上介绍函电写作要求和格式入手, 涉及国际外贸实务的各个主要环节, 环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线, 将其在外贸过程中所涉及各方面外贸磋商展现给学习者, 在主要学习电子邮件交流方式基础上, 同时介绍了电报、电传为辅的函电磋商方式。
实用商务英语函电 目录
Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 （1） Importer Writing to Exporter
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 （1） General Enquiry
（2） Reply to the Above
Lesson 2 （1） Order Enquiry
（2）Reply to the Above
Lesson 3 （1） Status Enquiry
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 （1） A Quotation
（2） Reply to the Above
Lesson 2 （1） A Firm Offer
（2） The Counter-offer
（3） Reply to the Above
Lesson 3 （1） A Non-firm Offer
（2） The Counter-offer
（3） The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders， Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 （1） Urging Establishment of the L/C
（2） Reply to the Above
Lesson 2 （1） Amendment to an L/C
（2） Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 （1） Amending Packing Requirements and Marking
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 （1） Shipping Instructions
（2） Reply to the Above
Lesson 2 （1） Urging for Prompt Shipment
（2） Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 （1） Buyer Asking Seller to Cover Insurance
（2） Reply to the Above
Lesson 2 （1） To Insure the Goods with an Insurance Company
（2） Reply from the Insurance Company
Lesson 3 （1） Asking the Seller to Arrange Shipment and Excessive Insurance
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints， Claims and Settlements
Lesson 1 （1） Complaint of Wrong Goods Delivered
（2） Reply——Complaint Accepted
Lesson 2 （1） Claim for Improper Packing
（2） Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams
Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises1Basic Knowledge of Business Letter Writing
Lesson 1An Introduction to Business Letter Writing
Lesson 2Layout of a Business Letter
Lesson 3Writing Principles of a Business Letter
Unit 2Establishing Business Relations
Lesson 1Company Profile
Lesson 2Self-introduction by Exporter
Lesson 3（1） Importer Writing to Exporter
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 3Enquiries and Replies
Lesson 1（1） General Enquiry
（2） Reply to the Above
Lesson 2（1） Order Enquiry
（2） Reply to the Above
Lesson 3（1） Status Enquiry
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 4Offers and Counter-offers
Lesson 1（1） A Quotation
（2） Reply to the Above
Lesson 2（1） A Firm Offer
（2） The Counter-offer
（3） Reply to the Above
Lesson 3（1） A Non-firm Offer
（2） The Counter-offer
（3） The Counter-cunter Offer
Writing Practice
Useful Sentences
Unit 5Orders， Acceptances and Rejections
Lesson 1Sample Letters for Orders
Lesson 2Acceptance and Partial Acceptance of Orders
Lesson 3Rejection of Orders
Writing Practice
Useful Sentences
Unit 6Contract Signing
Lesson 1Sending a Sales Confirmation
Lesson 2Sales Confirmation
Lesson 3Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7Payment
Lesson 1（1） Urging Establishment of the L/C
（2） Reply to the Above
Lesson 2（1） Amendment to an L/C
（2） Reply to the Above
Lesson 3Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8Packing
Lesson 1Inner Packing
Lesson 2Outer Packing
Lesson 3（1） Amending Packing Requirements and Marking
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 9Shipment
Lesson 1（1） Shipping Instructions
（2） Reply to the Above
Lesson 2（1） Urging for Prompt Shipment
（2） Reply to the Above
Lesson 3Shipping Advice
Writing Practice
Useful Sentences
Unit 10Insurance
Lesson 1（1） Buyer Asking Seller to Cover Insurance
（2） Reply to the Above
Lesson 2（1） To Insure the Goods with an Insurance Company
（2） Reply from the Insurance Company
Lesson 3（1） Asking the Seller to Arrange Shipment and Excessive Insurance
（2） Reply to the Above
Writing Practice
Useful Sentences
Unit 11Complaints， Claims and Settlements
Lesson 1（1） Complaint of Wrong Goods Delivered
（2） Reply——Complaint Accepted
Lesson 2（1） Claim for Improper Packing
（2） Reply——Suggesting a Claim to the Shipping Company
Lesson 3Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12Agency
Lesson 1Importer Asking for Sole Agency
Lesson 2Entrusting a Customer with Sole Agency
Lesson 3Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13Telegrams
Lesson 1An Introduction to Telegrams
Lesson 2Examples of Business English Correspondence through Telegrams
Unit 14Telexes
Lesson 1An Introduction to Telexes
Lesson 2Examples of Business English Correspondence through Telexes
Keys to Exercises
