|
大学英语外贸写作 内容简介
《大学英语外贸写作》主要介绍了商务信函的主要种类，外贸信函的正文，信函的主要组成部分，信函的附属部分，信函的信封与格式，非文本的写法；以及外贸英语写作中英语商务信函的语言问题、商务信函的翻译等。在内容选择上力求全面，同时强调实用性、针对性，围绕商务英语专业知识，提供大量商务环境中的真实材料，并结合商务英语写作基础知识、写作方法和技巧、商务英语写作及范例的讲解，辅以有针对性地培养和强化学生实践能力的练习，实现“教”“学”“做”一体化。适合作为大学外贸英语等相关专业教材。
大学英语外贸写作 目录
Part 1 Basics of Business Writing
Chapter 1 Manuscript Format
I. Lay Out （Arrangement）
II. Word Division
III. Capitalization
Chapter 2 Punctuation
I. The Comma （，）
II. The Semicolon （;）
III. The Colon （：）
IV. The Apostrophe （'）
V. The Quotation Marks （ ）
VI. The Period （.）
VII. The Question Mark （?）
VIII. The Exclamation Point （！）
IX. The Dash （——）
X. The Parentheses （（ ））
XI. Square Brackets or Brackets （ [ ] ）
XII. The Ellipsis Mark （...）
xIII. The Slash （/）
XIV. Hyphen （-）
Chapter 3 Words
I. SpecialUsage of Nouns
II. Special Uses of Verbs
III. Special Uses of Adjectives and Adverbs
IV. Special Uses of Some Pronouns
V. Special Usage of Numerals
VI. Special Uses of Prepositions
Chapter 4 Sentences
I. Sentence Structure
II. Sentence Purpose
III. Phrases in Sentences
IV. Joining of Sentences
V. Effective Sentences
VI. Work for Variety in Sentences
Chapter 5 Business English Writing Style
I. Eliminate Redundancies and Unnecessary-Repeated Words
II. Cut Empty or Inflated Phrases
IU. Reduce Clauses to Phrases， Phrases to Single Words
IV. Prefer Short Sentences to Complex Sentences
V. Avoid Using Outdated Commercialese in Business Letters
Chapter 6 Language Skills and Writing Techniques
I. Comparison and Contrast
II. Cause and Effect
III. Condition
IV. Exemplification
V. Time， Process and Space
VI. Definition
VII. Classification and Division
VIII. Summarizing or Conclusion
IX. Precise Descriptions
X. Composition
XI. Impersonal Reporting
XII. Fact and Opinion
XIII. Proposition and Evidence
XIV. Inductive Approach
XV. Deductive Approach
Part 2 Practical Business Writing
Chapter 7 Writing Effective Business Letters
I. Cultivate the "YOU" Attitude
II. Organize Before You Write
III. Consider Tone and Level of Usage
IV. Follow the Standard Format Faithfully
V. Types of Business Letters
VI. A Word About Envelopes
Chapter 8 Employment Writing
I. Tips for Creating an R6sum6 or CV-Curriculum Vitae
II. Tips for Better R6sum6s
III. Standard R6sum6 Format
IV. A Short-Version R6sum6
V. Writing Appealing Job Application Letters
VI. Other Correspondence Related to Employment
Chapter 9 Correspondence for Entry to a College Abroad
I. Application Letters
II. Letters Conceming Reference/Recommendation
IU. Autobiography by Applicants
IV. Statement of Financial Support
V. Bank Statement
VI. Warrant of Attorney
VII. Application for Graduate Scholarships， Assistantships， Fellowships'
Chapter 10 Writing Lucid Memorandums
I. Routine Requests for Information and Favorable Responses
II. Routine Requests for Assistance and Favorable Responses
III. Giving Orders Straight to the Point
IV. Refused Requests for Information or Assistance
V. Refused Requests for Changes in Policies or Procedures
VI. Refused Claims Against the Company
VII. Persuasive Memorandum
Chapter 11 Summary （Precis） Writing
I. Uses of Summary Writing
II. Writing Procedures and Approaches
Chapter 12 Goodwill and Social Letters
I. Congratulatory Letters
II. Letters of Appreciation
III. Letters of Sympathy
IV. Letters of Condolence
V. Letters of Invitation
VI. Replies to Letters of Invitation
VII. Invitation Cards
VIII. Letters of Seasonal Greetings
Chapter 13 Office Routine Letters
I. Letters of Arranging Appointments
II. Replies to Letters Proposing Appointments
III. Letters of Introduction
IV. Letters Proposing Visits and Replies to Such Letters
V. Letters of Invitation
VI. Letters Related to the Details of Visits
VII. Itinerary/Program
VIII. Letters of Notification
Chapter 14 Sales Letters
I. Sales Letters Should Be of Language Characteristics
II. The Writer Should Be Clear on the Purpose and Get All Necessary Preparations
III. Sales Letters Should Be Composed of Main Content
IV. Sample Letters
V. Selling Yourself with Direct-Mail Letters
Chapter 15 Business Report Writing
I. Business Trip Reports
II. Progress Reports
III. Proposal Reports
IV. Periodical Reports
Chapter 16 Understanding and Interpreting Graphic Information
I. Types of Charts
II. Commonly Used Expressions for Describing Charts
III. Several Important Points for Showing Charts
Key to the Exercises
Bibliography
|
