实用职场英语读写教程-3 本书特色
《实用职场英语》系列教材切实贯彻“以服务为 宗旨,以市场为导向”的高职高专人才培养的总体方 向,传承与创新了社会广泛认可的“实用英语”这一 高职高专英语教学改革成果的品牌,在对于当前职业 教育教学改革和发展趋势整体而科学把握的基础上, 进一步体现了“加强听说,加强表达,加强实用”的 原则,特别加强了听说部分的训练,*加注重实用交 际能力的培养。
这本实用职场英语编写组编写的《实用职场英语 读写教程(3河南省十二五普通高等教育规划教材)》 为该系列第3册。
实用职场英语读写教程-3 目录
unit 1 promoting activities section 1 trying your hand section 2 maintaining a sharp eye passage i creative strategies: prompt consumers to buy, buy, buy passage ii promotion methods section 3 appreciating culture tipsunit 2 company profiles section 1 trying your hand section 2 maintaining a sharp eye passage i developing your company image passage ii everyone has a chance to win section 3 appreciating culture tipsunit 3 purchase and payment section 1 trying your hand section 2 maintaining a sharp eye passage i how safe is your mobile wallet? passage ii e-business means opportunities section 3 appreciating culture tipsunit 4 training across cultures section 1 trying your hand section 2 maintaining a sharp eye passage i cultural diversity in the workplace passage ii change, or get left behind section 3 appreciating culture tipsunit 5 brands and advertisements section 1 trying your hand section 2 maintaining a sharp eye passage i elsie the cow passage ii experiential branding section 3 appreciating culture tipsunit 6 sharingthe loss section i trying your hand section 2 maintaining a sharp eye passage i sharing economic losses through insurance passage ii be careful with your policy section 3 appreciating culture tipsunit 7 busyagenda and schedule section 1 trying your hand section 2 maintaining a sharp eye passage i a survey report on owner-managers in the uk passage ii tales from the american taipan section 3 appreciating culture tipsunit 8 thinking global, acting local section 1 trying your hand section 2 maintaining a sharp eye passage i real wto challenges for china passage ii a new energy age -- fueling the future section 3 appreciating culture tipsvocabularyphrases and expressions
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