商务英语 本书特色
the logic of this book starts with considering what the new graduates will experience when they look for jobs. how do they start and prepare？ how can they handle the new emerging problems in real business environment？ we try to combine as many contents as possible from job seeking to senior management technique， to illustrate a complete picture for students to learn. we hope this book is more than a textbook and readers can find the answers they want.
商务英语 目录
sectionⅰ: fundamentals
unit 1: economic climate
unit 2: management introduction
unit 3: market and competition
unit 4: business entity
unit 5: corporate culture
unit 6: corporate governance & structure
section ⅱ: as an employee
unit 7: job description & title
unit 8: job advertisement & application
unit 9: job interview
unit 10: job mission statement
unit 11: employment contract
unit 12: new employee training
unit 13: office politics
unit 14: business letter
unit 15 : business call
unit 16: business graphs & charts
unit 17: business meeting
unit 18: effective presentation
unit 19: business travel
unit 20: business etiquette
section ⅲ: managing people
unit 21: organize a team
unit 22: motivation
unit 23: advertisement
unit 24: management strategy
unit 25: business report & case
unit 26: public relations
section ⅳ executive
unit 27: cfo & finance
unit 28: cto & technology innovation
unit 29: cio & stocks
unit 30: cmo & marketing
unit 31: ceo & business ethics
unit 32: coo
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