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跨文化商务沟通 内容简介
《跨文化商务沟通(新维度外语系列教程)》(作者占俊英)适合用作商务英语专业本科、经济管理、国际贸易、市场营销等相关专业学生的选修、辅修教材，也可用作现代国际商务人士进修提高的参考书。全书共有十章，涉及的主题包括：沟通方式、刻板印象、初次见面、招待访客、时间概念、商务谈判、签订协议、决策制定者、领导风格和市场营销。
跨文化商务沟通 目录
unit 1 communication across cultures
section a understanding cultural differences
secticn b culture shock in intercultural pusiress communication
section c learning development
unit 2 stereotypes across cultures
section a impact of stereotypes on intercultural communication
section b barriers in intercuhural business communication
section c learning development
unit 3 making initial contacts across cultures
section a getting connected
section b introduction and greeting behaviour
section c learning development
unit 4 hospitality across cultures
section a socializing with colleagues
section b gift giving
section c learning development
unit 5 time across cultures
section a polyphonic and monochronic
section b company time or personal time
section c learning development
unit 6 negotiations across cultures
section a different negotiation styles
section b nonverbal commtnication in negotiation
section c learning development
unit 7 agreement across cultures
section a forms of agreement
section b explicit and implicit style cf agreements
section c learning development
unit 8 decision makers across cultures
section a the quality of negotiators
section b women in the workplace
section c learning development
unit 9 leadership across cultures
section a management styles
section b leadership and culture
section c learning development
unit 10 marketing across cultures
section a globalization and localization
section b the impact of culture on marketing strategy
section c learning development
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