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电子商务英语 内容简介
谭颖编著的《电子商务英语》结合电子商务英语的教学需要，力求体现电子商务的*新发展，以使学生系统掌握电子商务专业知识与电子商务英语的听说读写能力，并*终能将电子商务英语知识融入电子商务职业岗位所需的技能中为目标，详细阐述了b2b、b2c、c2c、网络营销、网上支付、网站建设等内容。《电子商务英语》密切联系电子商务运作实务，具有很强的可操作性和应用性。
电子商务英语 目录
chapter 1 the internet and business
new words and expressions
online reading material
text translation
translation exercise
chapter 2 how business to business works
new words and expressions
online reading material
text translation
translation exercise
chapter 3 understanding b2c e-business
new words and expressions
online reading material a
online reading material b
text translation
translation exercise
chapter 4 usability of the e-business web site
new words and expressions
online reading material a
online reading material b
test translation
translation exercise
chapter 5 e-marketing planning
new words and expressions
online reading material
text translation
translation exercise
chapter 6 applying the marketing mix to e-business
new words and expressions
online reading material a
online reading material b
text translation
translation exercise
chapter 7 e-payment on the world wide web
new words and expressions
online reading material
text translation
translation exercise
chapter 8 a security plan for e-business
new words and expressions
online reading material
text translation
translation exercise
chapter 9 supporting customers online
new words and expressions
online reading material
text translation
translation exercise
appendix a 电子商务术语
appendix b 电子商务专业英语单词
参考文献
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