职业发展规划教程:树立品牌营销自己 本书特色
《职业发展规划教程：树立品牌营销自己》借用市场营销的原理和做法，把“你”作为世界上*独特的产品进行分析，为读者的职业发展规划提供系统实用的指南，帮助读者正确认识自己和竞争对手以及所希望进入的行业。《职业发展规划教程：树立品牌营销自己》共分六个部分：**部分阐述了市场营销的基本原理与应用；第二部分提出了自我评价以及设立目标的策略；第三部分介绍了自我提升和实现目标的途径；第四部分介绍了有效沟通的技巧；第五部分讲述了商务礼仪的规范；第六部分阐述了创造力的培养。此外，《职业发展规划教程：树立品牌营销自己》的每一部分都配有相关的练习题，帮助读者深入理解所学的内容。
职业发展规划教程:树立品牌营销自己 内容简介
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职业发展规划教程:树立品牌营销自己 目录
branch 1: marketing basics
marketing defined
target audience
the four p's (product, place, price and promotion)
example of some promotion tools
new marketing basics (3 w's and c)
a brand, aura and selling (persuasion)
product life cycle (traditional and new)
positioning and repositioning
social marketing of the self
assignments
branch 2: where are you and where do you want to go
where are you
passion and personality
strengths and weaknesses
financially
where do you think you want to go
what do you want
setting goals
marketing plan outline
career goals and the planning process
your positioning
dyv statement (describe your value)
financial strategy
assignments
branch 3: how to get there "product" improvement
product improvement and education
culture
foreign language
package (dress for men and women)
the two snake eyes
bad debt and good debt
plan for getting out of debt
student loans
social media and your branding strategy
assignments
branch 4: developing effective communication skills
communication model
one-on-one communication
how to prepare for a one-on-one presentation
email and memorandums
telephone communication skills
good news messages
bad news messages
thank you notes
listening skills
one-on-group presentation
talk to persuade
visual aids: the destroyer of presentations or the helper of presentations ~
note-taking skills
other presentation tools
technical know-how
handling questions and objections
branch 5 : business etiquette
cell phones
laptops
tablets
cubicles
meetings
business social gatherings
how to keep a conversation going
business meals
formal review or appraisal
international etiquette
assignments
branch 6: creativity or something special
creative
assignments
appendix 1: personal balance sheet
appendix 2 : budget format
职业发展规划教程:树立品牌营销自己 作者简介
LeeKitchen教授有30年的商界工作经验，曾就职于世界上最大的广告公司，并先后在三家跨国公司任营销总监，对职业发展规划有丰富的经验和独到的见解。12年前，他开始任教于美国佛罗里达州塔里哈西社区学院，教授职业规划和市场营销课程，并积极开展中美高校的学生交流项目。他是佛罗里达州立大学的客座教授曾任教于西班牙、英国和中国的大学。此外，他还曾出版过多部诗集、戏剧和儿童故事。
王锦程副教授任教于天津外国语大学国际商学院，主要讲授国际营销、战略管理等课程。研究领域包括知识管理和创新管理。曾在英国、加拿大和葡萄牙等国留学、工作，对国际化人才的职业发展与规划有较深的研究。
