题文

If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell. Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling. Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product. Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings. Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you. 小题1:Why do famous people appear in ads? A. Because they know every product well. B. Because they want to serve the people. C. Because they can make money from the ads. 小题2:The underlined word “expert” in Paragraph Three probably means _____. A.主持人                   B.专家                      C.演员 小题3:According to the passage, which of the following is NOT true? A. The famous people may not know about what they are selling. B. Some ads make promises to people and they can keep them. C. Ads are full of strong words, such as “new” and “improved”. 小题4:According to the passage, we know that “Tiger” might be the name of _____. A. a kind of car            B. a kind of computer   C. a kind of soap 小题5:What does the writer want to tell us? A. We should not always believe the ads. B. We should buy things that ads ask us to buy. C. We should think about ads before buying things.

题型：阅读理解  难度：中档

答案

小题1:C 小题1:B 小题1:B 小题1:A 小题1:A

小题1:细节理解题，根据文中语句“Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.”理解可知。名人做广告的主要原因就是他们非常出名，故选C 小题1:猜词题：从后面提到的doctors可知这是”专家”的意思。选B 小题1:细节题：从文章的句子：Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late.可知广告的诺言一般是不能实现的。选 B 小题1:细节理解题，根据文中语句“A car may be called “Tiger”..”理解可知。“Tiger”是一种汽车的名字故选A。 小题1:细节理解题，根据文中语句“All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.”理解可知。广告的图片和言辞都是骗人的，故选A 。

据专家权威分析，试题“If you open today’s newspaper, what do you see? Ads! Look ..”主要考查你对  政治经济类阅读  等考点的理解。关于这些考点的“档案”如下：

政治经济类阅读

考点名称：政治经济类阅读

• 政治经济类阅读：
  该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。
  政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。
  再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
  

• 政治经济类阅读注意：
  1、要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识；
  2、对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇；
  3、阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。

  政治经济类阅读技巧：
  针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。
  1. 寻找主干：
  根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
  2. 剔除从句：
  在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
  3. 辨别分句：
  一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
  4. 寻找关键词：
  如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。