题文

阅读短文，按要求完成各题。 Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells. Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business’s product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel’s owners want their guests(客人)to feel like they are in an expensive men’s club. And rich men wear expensive cologne. Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells. In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car. But do smells really sell? The answer seems to by yes. Smells become a part of our  memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn’t easy to remember product names. That’s why smell is important. It helps people remember. In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell. 小题1:根据短文内容完成句子填空（每空限填一个单词） From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell. 小题2:根据短文内容完成句子填空（每空限填一个单词）。 According to the passage, smells are ______ for business because they can ______ people to remember the product names. 小题3:根据短文内容回答问题。 According to the passage, how did Vogt and Gilbert help the hotel owner’s business?                                                            小题4:把短文中画底线的句子译成汉语。                                                               小题5:根据短文内容用一个完整的英文句子（限10个词以内）回答问题。 What is the main idea of the passage?

题型：阅读理解  难度：偏难

答案

小题1:smells; sell 小题2:used; help 小题3:They developed a smell and put it in the air of the hotel hallway. 小题4:一些公司在送给顾客的广告里放了特别的气味，例如，一家汽车公司在他们的小册子里使用了香水，闻起来像是一辆新车的味道。 小题5:How to sell smells and use smells to sell.

小题1:从第一段的句子：Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.可知本文介绍了Vogt和Avery两人出售气味和利用气味营销的故事。smells; sell 小题2:从倒数第二段的句子：That’s why smell is important. It helps people remember.可知答案是 used; help 小题3:从第二段的句子：They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway.可知答案是They developed a smell and put it in the air of the hotel hallway. 小题4:翻译这句话的时候注意that smells like a new car.是定语从句是booklets。 一些公司在送给顾客的广告里放了特别的气味，例如，一家汽车公司在他们的小册子里使用了香水，闻起来像是一辆新车的味道。 小题5:从文章的第一段：可知文章讲的是怎么买味道和用味道销售：How to sell smells and use smells to sell.

据专家权威分析，试题“阅读短文，按要求完成各题。Close your eyes. Think about a ha..”主要考查你对  问答题  等考点的理解。关于这些考点的“档案”如下：

问答题

考点名称：问答题

• 问答题：
  主要是根据前提问题来做出相应的要求内的答案，题型比较灵活但是考查了学生多方面的知识和技能。

• 要做好这类题，就要注意平时知识的积累，包括单词、词组、句型等。