商务会展英语口语快速突破 本书特色

本书包含了商务会展中常用的英语口语话题，包括会展策划、会展宣传、展位接待、价格协商、客户回访等内容。每个单元都从360°全景词汇展开，后续360°全景高频句、360°实景会话和小贴士。相信无论您是从事会展工作，还是要参加国际商务会展，都能从中快速寻找到您需要的内容。 本书附专业外教录音，读者可扫描封面前勒口二维码或登录www.wsbookshow.com免费下载。

商务会展英语口语快速突破 内容简介

本书包含了商务会展中常用的英语口语话题，包括会展策划、会展宣传、展位接待、价格协商、客户回访等内容。每个单元都从全景词汇展开，后续全景高频句、实景会话和小贴士。相信无论您是从事会展工作，还是要参加靠前商务会展，都能从中快速寻找到您需要的内容。本书附专业外教录音，读者可扫描封面前勒口二维码或登录。

商务会展英语口语快速突破 目录

序 Chapter 01 会展策划............................... 001 Unit 1 市场环境分析 ·················· 002 Unit 2 会展初步规划 ·················· 009 Unit 3 会展筹备预算 ·················· 016 Unit 4 工作人员安排 ·················· 023 Unit 5 会展宣传工作 ·················· 030 Unit 6 建立官方网站 ·················· 037 Unit 7 会展进度管理 ·················· 044 Unit 8 会展服务项目 ·················· 051 Unit 9 联系参展商 ····················· 057 Unit 10 联系参观商 ···················· 064 Unit 11 选择服务商 ···················· 071 Chapter 02 展前布展............................... 078 Unit 1 展台销售 ························ 079 Unit 2 展台搭建 ························ 086 Unit 3 展台协调 ························ 093 Unit 4 展品运输 ························ 099 Unit 5 设备租赁 ························ 105 Unit 6 宣传制品 ························ 111 Unit 7 翻译服务 ························ 117 Unit 8 志愿者服务 ····················· 124 Chapter 03 会展接待............................... 131 Unit 1 机场接机 ························ 132 Unit 2 欢迎晚宴 ························ 138 Unit 3 酒店预订 ························ 145 Unit 4 酒店住宿 ························ 152 Unit 5 美食介绍 ························ 158 Unit 6 购物地点 ························ 164 Unit 7 景点介绍 ························ 170 Unit 8 交通工具 ························ 177 Unit 9 机场送机 ························ 183 Chapter 04 会展期间............................... 189 Unit 1 展会开幕 ························ 190 Unit 2 签到登记 ························ 196 Unit 3 观众入场 ························ 202 Unit 4 展台指引 ························ 208 Unit 5 日程介绍 ························ 214 Unit 6 活动介绍 ························ 220 Unit 7 论坛会议 ························ 226 Unit 8 突发状况 ························ 232 Unit 9 媒体采访 ························ 238 Chapter 05 会展洽谈............................... 244 Unit 1 双方介绍 ························ 245 Unit 2 展位接待 ························ 251 Unit 3 展品介绍 ························ 258 Unit 4 价格协商 ························ 265 Unit 5 外贸合同 ························ 271 Unit 6 支付收货 ························ 278 Chapter 06 展后工作............................... 285 Unit 1 客户回访 ························ 286 Unit 2 展台拆卸 ························ 292 Unit 3 费用结算 ························ 298 Unit 4 工作总结 ························ 304 Chapter 07 专业展会............................... 311 Unit 1 汽车展 ··························· 312 Unit 2 电影展 ··························· 319 Unit 3 图书展 ··························· 326 Unit 4 教育展 ··························· 333 Unit 5 游戏展 ··························· 340 Unit 6 旅游展 ··························· 347 Unit 7 婚庆展 ··························· 354

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