电子商务英语

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电子商务英语

电子商务英语

作者:兰征

开 本:16开

书号ISBN:9787111344216

定价:19.0

出版时间:2017-02-04

出版社:机械工业出版社

电子商务英语 内容简介

  《电子商务英语(电子商务专业 第2版)/职业教育“十二五”规划教材》在继承了第1版优点的基础上,在内容上进行了更新、补充,在结构上又增加了“听说”和“角色扮演”模块,强调了教学方法的使用,突出了对英语综合能力的训练。“阅读”和“进一步学习”模块,由教师根据学生的实际情况作灵活的处理,可采用分层教学,使每位学生都能从中受益,从而在原有的基础上有所提高。  《电子商务英语(电子商务专业 第2版)/职业教育“十二五”规划教材》内容丰富,图文并茂,易于理解。课文语言浅显,具有较强的时代气息,内容具有较强的可读性。全书设8个单元,共14课,内容涉及互联网基础、电子商务基础、网络营销、电子支付与网络安全、电子商务物流等方面。每课主要包括:热身练习、阅读、语言学习、听说、角色扮演、进一步学习、翻译7个模块。在每个单元结束时,都设有单元任务供读者练习。为了方便学习,书后还附有阅读材料的参考译文和练习答案。  《电子商务英语(电子商务专业 第2版)/职业教育“十二五”规划教材》既可作为中等职业学校电子商务专业、国际商务、市场营销专业及相关专业的教材,还可作为培训用书和自学爱好者的参考书。

电子商务英语 目录

前言
Unit One Brief Introduction to Internet
Lesson 1
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 2
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Two Brief Introduction to Electronic Commerce
Lesson 3
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 4
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Three Categories of the E-commerce
Lesson 5
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 6
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Four E-marketing
Lesson 7
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 8
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Five E-payment System
Lesson 9
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 10
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Six Security and E-commerce
Lesson 11
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 12
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Seven Prospect for E-commerce
Lesson 13
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task

Unit Eight Logistics
Lesson 14
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Vocabulary
Appendix I For Further Study参考译文
Appendix II 课后练习答案
参考文献 电子商务英语

外语 行业英语 商业英语

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