商务英语函电.第2版 本书特色

本书是省级精品课程“外贸英语函电”的配套教材，是根据高等职业教育“强化技能，贴近岗位”的特点和要求，在原“十一五”规划教材的基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常犯错误、生词表、行业词汇、信函注释及练习等10个部分。

商务英语函电.第2版 目录

目 录
第2版前言
Chapter 1 Fundamentals of Business Communication1
1.1 Letter1
1.2 Fax8
1.3 E-mail12
1.4 Other Commonly Used Methods of Communication16
Additional Reading18
Common Errors Made by Students20
Vocabulary20
Supplementary Vocabulary for Garments21
Exercises22
Chapter 2 Establishing Business Relations25
Case Study26
Additional Reading33
Common Errors Made by Students36
Vocabulary36
Supplementary Vocabulary for Toys37
Notes to Text37
Exercises39
Chapter 3 Business Negotiation41
Part 1 Enquiries and Replies42
Part 2 Offers47
Part 3 Counter Offers and Re-counter Offers52
Part 4 Acceptance61
Additional Reading62
Common Errors Made by Students68
Vocabulary68
Supplementary Vocabulary for Arts &Crafts70
Notes to Text70
Exercises78
Chapter 4 Signing a Contract82
Case Study84
Additional Reading95
Common Errors Made by Students99
Vocabulary100
Supplementary Vocabulary for Electrical Appliances101
Notes to Text102
Exercises105
Chapter 5 Terms of Payment108
Part 1 Payment109
Part 2 Urging Establishment of L/C114
Part 3 L/C Amendment and Extension117
Additional Reading121
Common Errors Made by Students123
Vocabulary123
Supplementary Vocabulary for Mechanic Products124
Notes to Text125
Exercises130
Chapter 6 Packing133
Case Study133
Additional Reading143
Common Errors Made by Students145
Vocabulary145
Supplementary Vocabulary for Electronics146
Notes to Text147
Exercises149
Chapter 7 Insurance151
Case Study151
Additional Reading158
Common Errors Made by Students160
Vocabulary160
Supplementary Vocabulary for Lights161
Notes to Text162
Exercises165
Chapter 8 Shipment168
Case Study168
Additional Reading179
Common Errors Made by Students181
Vocabulary181
Supplementary Vocabulary for Mould Products182
Notes to Text182
Exercises183
Chapter 9 Complaints and Claims185
Case Study186
Additional Reading195
Common Errors Made by Students197
Vocabulary197
Supplementary Vocabulary for Chemical Products198
Notes to Text199
Exercises201
附录204
附录A Frequently Used Country and Area Codes204
附录B Commonly Used Telex Abbreviations206
附录C Expressions Commonly Used in Telex210
参考文献211

外语 行业英语 商业英语

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