商务英语综合教程-第三册-(含光盘)
商务英语综合教程-第三册-(含光盘)作者:王素芬 开 本:16开 书号ISBN:9787566306050 定价:29.0 出版时间:2013-01-01 出版社:对外经济贸易大学出版社 |
商务英语综合教程-第三册-(含光盘) 本书特色
《全国应用型本科商务英语系列规划教材:商务英语综合教程(第3册)》为“全国应用型本科商务英语系列规划教材”的综合教程用书,是为应用型本科院校商务英语专业、英语专业商务或外贸方向的学生编写的英语基础课教材。《全国应用型本科商务英语系列规划教材:商务英语综合教程(第3册)》在编写中,充分考虑了应用型本科院校商务英语专业的特色和实现为地方或区域经济建设发展服务,着重培养面向生产、管理、服务一线的应用型商务英语人才的目标。
商务英语综合教程-第三册-(含光盘) 目录
unit 1 job interviews
leading-in
text: acting on behavioral job interview
supplementary reading: dos and dont's in job interviewing
writing: job applications
team task
unit 2 company structure
leading-in
text: the basics of corporate structure
supplementary reading: organizational structure can be
underlying cause of workplace issues
writing: resumes
team task
unit3 hiring and training
leading-in
text: are you trained to compete and win?
supplementary reading: key to employee satisfaction
writing: business e-mails
team task
unit 4 teamwork
leading-in
text: what makes a good team?
supplementary reading: teamwork in sports
writing: memo
team task
unit 5 working condition
leading-in
text: all the comforts of work
supplementary reading: insensitive workplaces causing burnout
writing: fax
team task
review 1
unit 6 corporate culture
leading-in
text: how to prevent culture clashes after a merger or acquisition
supplementary reading: corporate culture, not technology, drives
online collaboration
writing: announcement
team task
unit 7 business meeting
leading-in
text: how to run an effective business meeting
supplementary reading: business meeting etiquette
writing: hotel reservation
team task
business travel
unit 8 business travel
leading-in
text: business travelers adapt to airline fees and perks
supplementary reading: a passport is the easy part
writing: business agenda
team task
unit 9 business communication
leading-in
text: how poor workplace communication hurts business
supplementary reading: why effective communication is a
necessity in business
writing: meeting minutes
team task
unit 10 business development
leading-in
text: how a small business becomes a big business
supplementary reading: getting your product onto retail shelve
writing: business reports
team task
review 2
vocabulary
外语 口语、生活实用英语 商务、职场英语
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