跨文化商务交际 内容简介

本书通过一个个具体典型的商务案例及经典的跨文化事件分析讨论，加深学生对不同文化的认识，增加跨文化敏感性和实际交际能力，同时激活思维，培养学生发现和分析问题的能力。

跨文化商务交际 目录

unit one  communication and intercultural communication
　reading 1  communication
　reading 2  communication in a global village
　reading 3  intercultural communication
unit two  culture and language
　reading 1  culture
　reading 2  the iceberg model of culture
　reading 3  coping with cultural differences
　reading 4  culture shock--new york city to rural france
　reading 5  ctilture and language---language mirrors values
　reading 6  translation and culture
unit three  verbal communication
　reading 1  the meaning in words
　reading 2  the cultural connotation of chinese kinship terms
　reading 3  how to manage verbal intercultural communication effectively

外语 大学英语 大学专业英语教材

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