管理英语教程-附赠MP3光盘一张 目录

Unit 1 Introduction to Scientific ManagementAdditional ReadingThe Scientific Method and Model ClassificationUnit 2 Skills of an Effective AdministratorAdditional ReadingManagement and leadershipUnit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation ConceptAdditional ReadingMaximization of Shareholder Wealth——Managerial StrategiesUnit 4 Alternative Strategies of PepsiCoAdditional ReadingConverting Strategy to Operational RealityUnit 5 Total Quality and ManagementAdditional ReadingHarley-Davidson's Near Death and Quality RebirthUnit 6 About consumer behaviorAdditional Reading"Touchy-Feely" Research into Consumer MotivationsUnit 7 Nike: It's Not So Much the Shoes But Where They Take YouAdditional ReadingGreat Salespeople: Drive, Discipline, and Relationship-Building SkillsUnit 8 Logistics ManagementAdditional ReadingPrice Competition in logisticsUnit 9 Human Resource Management: an overviewAdditional ReadingTomorrow's HR Today New Management PracticesUnit 10 Personality and Organizational BehaviorAdditional ReadingPolicies and Organization in the UPSUnit 11 Performance AppraisalAdditional ReadingEstablishing Balance ScorecardsUnit 12 Five Techniques for Full-cycle Cost ManagementAdditional ReadingManaging OperationsUnit 13 Emergency of Information SystemAdditional ReadingThe Value and Cost of InformationUnit 14 What's Electronic Commerce?Additional ReadingElectronic PaymentUnit 15 Type and Patterns of InnovationAdditional ReadingGoing Solo and CollaborationUnit 16 Introduction to RiskAdditional ReadingRisk RetentionAppendix I Reference Translation of TextsAppendix II Key to the ExerciseAppendix III TapescriptsAppendix IV Glossary

管理英语教程-附赠MP3光盘一张 节选

《管理英语教程》课文均选自近几年欧美国家出版的管理类英文原著，语言地道，覆盖面全。本教材可供各类大专院校中的企业管理、经济管理、财务管理、人力资源管理、电子商务等专业的本科生和研究生(包括MBA和EMBA)使用。此外，也可作为从事经济和管理的各界人士掌握管理学知识，提高专业语言技能的自学教材和参考书使用。

管理英语教程-附赠MP3光盘一张 相关资料

插图：4. Functional group management. This technique consists of breaking the production process into autonomous groups and treating each as a profit center. There are two reasons for doing so. First, the switch to profit as opposed to cost centers allows the groups to increase the throughput of their production processes even if those changes result in higher costs. The second motivation is the change in mindset that functional group management induces. Converting the production lines to profit centers helps the groups to better understand their contribution to the company's overall profitability1.The production process at Tatsuno was broken into ten autonomous groups. By finding ways to increase their output levels, those groups were able to generate additional revenues and greater profits. When the capacity of the factory is increased, real performance of the factory will be improved.5. Product costing. This technique helps coordinate the efforts of the other four techniques by providing them with important, up-to-date information. The process consists of three major functions. The first is to determine if new products are indeed being manufactured at their target costs. The second is to ensure that the production processes are operating at the expected level of efficiency. And the third is to identify unprofitable products for further action, such as replacement or aggressive cost reductions.

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