现代商务英语综合教程(第1册)附赠光盘 本书特色

《现代商务英语综合教程:第1册》是由中国人民大学出版社出版的。

现代商务英语综合教程(第1册)附赠光盘 内容简介

《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》**册，共十二章，按照每周4～6学时设计。

现代商务英语综合教程(第1册)附赠光盘 目录

chapter 1 introduction to business
　background case: donald trump is back
　listening
　reading: the miracle of ikea
　translation
　speaking
　writing
　additional reading: stay hungry. stay foolish.
chapter 2 business recruitment
　background case: southwest airlines recruitment
　listening
　reading: nike's e-recruitment strategy
　translation
　speaking
　writing
　additional reading: qualities employers seek
chapter 3 business communication
　background case: whose fault?
　listening
　reading: effective business communication
　translation
　speaking
　writing
　additional reading: the great communicators
chapter 4 teamwork
　background case: peter smith builds up a company with a teamwork culture
　listening
　reading: teamwork and team building
　translation
　speaking
　writing
　additional reading: the race between the tortoise and the hare
chapter 5 business travel
　background case: as business travel increases, so do costs and headaches
　listening
　reading: what does my business benefit from business travel?
　translation
　speaking
　writing
　additional reading: facing business challenges at holiday inn worldwide
chapter 6 business etiquette
　background case: what's wrong?
　listening
　reading: good etiquette is good business
　translation
　speaking
　writing
　additional reading: business etiquette is about people
chapter 7 health and safety
　background case: investing in health and well-being leads to business success
　listening
　reading: meeting business challenges at johnson & johnsor
　translation
　speaking
　writing
　additional reading: health and safety makes good business sense
chapter 8 setting up a business
　background case: bill gates' mysterious new company
　listening
　reading: building your business... is just like building a house
　translation
　speaking
　writing
　additional reading: dreaming your way to success
chapter 9 products
　background case: pampers to expand product range, services in china
　listening
　reading: p&g's quest for "wow" design
　translation
　speaking
　writing
　additional reading: mcdonald's: we're lovin' it！

现代商务英语综合教程(第1册)附赠光盘 节选

《现代商务英语综合教程:第1册》从培养目标上看，商务英语课程的教学目的不仅仅是了解有关领域的基本知识，更重要的是能够灵活运用英语进行有效的商务沟通，处理国际商务中的实际问题。这种变化和概念的更新给商务英语教学在内容和质量上都提出了更高的要求，这是传统的大学英语教学所不能达到的。教育部《关于外语专业面向21世纪本科教育改革的若干意见》中也明确指出：“从根本上来讲，外语是一种技能，一种载体；只有当外语与某一被载体相结合，才能形成专业。过去常见的是外语与文学、外语与语言学的结合。应该看到，即使在社会主义市场经济的条件下，我国高校仍肩负着为国家培养外国语言文学学科领域的研究人员的任务。

现代商务英语综合教程(第1册)附赠光盘 相关资料

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