物流英语-高职高专 内容简介

《物流英语》是物流专业学生的一门必修课程，旨在培养学生在物流实践中的英语交流技能。本书共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。本书适合作为高职高专类物流专业学生的专业英语或双语教学教材，也可作为市场营销、国际贸易等专业学生的教材。

物流英语-高职高专 目录

chapter 1 logistics
text 1 what is logistics?
role play 1 placing an order
text 2 the definition of logistics
role play 2 deliveries and suppliers
case study logistics at wal-mart
test
chapter 2 supply chain management
text 1 role of logistics in the supply chain
role play 1 conversation with forward air president ( i )
text 2 what is supply chain management?
role play 2 conversation with forward air president ( ii )
case study future trends in supply chain management
test
chapter 3 transportation
text 1 the purpose of transportation
role play 1 uk transportation conversation
text 2 definition of transportation
role play 2 ground transportation
case study yamato transport co., ltd.
.test
chapter 4 a third party logistics provider
text i what is outsourcing?
role play i problems with a client
text 2 definition of third party logistics
role play 2 sales terminology
case study how to select a third-party logistics provider
test
chapter 5 retailing logistics
text 1 retail supply chains
role play 1 a retail conversation
text 2 retailing logistics in u.k.
role play 2 meeting with customers
case study grampian country food group
test
chapter 6 chain store
text 1 standardization of the operation of chain stores--an opinion
role play 1 british food
text 2 definition of chain stores
role play 2 bargaining at a flea-market
case study mcdonald's corporation
test
chapter 7 distribution center
text 1 what is a distribution center?
role play 1 target distribution center
text 2 warehouse management
role play 2 distribution opportunities
case study turbocharged warehouse & distribution center
test
chapter 8 intermodal transportation
text 1 containerization-past,present and future
role play 1 import and export business
text 2 the nature of intermodalism
role play 2 the economics
case study international transportation operation
test
chapter 9 procurement
text 1 definition about procurement
role play 1 an office in the university of paisley
text 2 application of procurement systems
role play 2 an office in the university of paisley
case study united nations' procurement methods
test
chapter 10 information management
text 1 logistics information and communication technology
role play 1 using a computer
text 2 information application
role play 2 hooking up my computer
case study use of edi in the supply chain
test
chapter 11 customer service
text 1 eight rules for good customer service
role play 1 customer services ( i )
text 2 developing a logistics service quality scale
role play 2 customer services ( ii )
case study back-to-back supply chain services is more than just logistics
test
chapter 12 packaging
text 1 introduction to packaging
role play 1 the packaging ( i )
text 2 packaging types
role play 2 the packaging ( ii )
case study coca-cola company
test
appendix a logistics documents
appendix b abbreviations
reference

物流英语-高职高专 节选

《物流英语》是物流专业学生的一门必修课程，旨在培养学生在物流实践中的英语交流技能。《物流英语》共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。《物流英语》适合作为高职高专类物流专业学生的专业英语或双语教学教材，也可作为市场营销、国际贸易等专业学生的教材。

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