旅游英语-(含1CD) 目录

Unit 1Special TermsSection 1 Listening and TalkingSection 2 TextsText A World Tourism OrganizationText B Quality Criteria of TourismSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 2Special TermsSection 1 Listening and TalkingSection 2 TextsText A Travel AgencyText B Deposit the Luggage at the AirportSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 3Special TermsSection 1 Listening and TalkingSection 2 TextsText A A HotelText B Guest SecuritySection 3 Practical WritingSection 4 Reading and EnjoyingUnit 4Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese CuisineText B Southern Chinese CuisineSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 5Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese FestivalsText B Western FestivalsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 6Special TermsSection 1 Listening and TalkingSection 2 TextsText A BuddhismText B Western ReligionsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 7Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese Folk DressesText B Chinese Folk SongsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 8Special TermsSection 1 Listening and TalkingSection 2 TextsText A The Great WallText B The Summer palaceSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 9Special TermsSection 1 Listening and TalkingSection 2 TextsText A Means of TransportText B Taking the SubwaySection 3 Practical WritingSection 4 Reading and EnjoyingUnit 10Special TermsSection 1 Listening and TalkingSection 2 TextsText A Shopping in TravellingText B Significant Tourist SouvenirSection 3 Practical WritingSection 4 Reading and EnjoyingAppendixFamous Scenic Spots in ChinaThe Main Travel Agencies in ChinaGlossary

旅游英语-(含1CD) 节选

《旅游英语》是一门实用性很强的旅游专业必修课程，目的是培养学生在具有一定的基础英语听、说、读、写的基础上，掌握旅游行业服务与管理的专业英语。《旅游英语》的编写，针对高职院校旅游专业学生的英语基础和特点，以专门用途英语的相关理论为指导，注重旅游从业方面专业知识听、说、读和写的综合能力训练，以旅游工作过程为导向，适应旅游市场对人才的需要；注重学生自主学习能力培养，利于学生将来可持续发展。《旅游英语》共10单元，每单元分成听说、阅读、实用写作3个部分，每单元参考学时4学时，全书可供32-40学时使用。

旅游英语-(含1CD) 相关资料

插图：it cannot discontinue because of thetemporarily attained quality result. It also implies a seamless or flawless process inwhich it is possible to identify and do away with the constraints of a supply which spoilthe tourism product and are responsible for direct and indirect losses to the company ordestination." Satisfaction" introduces the elements of subjectivity in quality perception.According to their characteristics, customers have different requirements andexpectations. Informed quality-driven marketing caters to these characteristics andattempts to identify consumers according to the different types and levels of perceivedquality." Legitimate" brings into the analysis the elements of rights and entitlement.Consumers cannot expect to receive more than what they remunerate by payment or whathas been determined by social and environmental limits. The role of tourism plannersand entrepreneurs is to relate quality types and levels to remuneration and externallimitations.The notion of "needs" follows on the concern for legitimacy and looks for satisfyingpeople's basic and vital needs which should never be overlooked while bringing intotourism projects and programs the other aspects with a view to introducing attractions,strengthening experience, etc. The needs are primarily related to the underlying qualitydeterminants, although over time the expectations related to the type and volume of"basic needs" change and usually increase. Basic needs of the past are not exactly the basic needs of today.The notion of "product requirements" emphasizes a need to relate a single serviceand facility use to the whole product and the total tourism experience. One good quality service is not sufficient to give rise to tourism product quality perception, although an excellent service may positively impress the consumer to make him or her close their eyes to shortcomings and defects experien

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