商务英语口语 本书特色

《商务英语口语》是由方红所编写，高等教育出版社出版发行的。

商务英语口语 内容简介

本教材的教学内容共十二个单元，每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。

商务英语口语 目录

unit 1 reception
　model dialogues
　　1 at the airport
　　2 at the restaurant
　　3 introducing companies
　student dialogues
　　1 asking for mr. liu's room number
　　2 asking for flight information
　　3 asking for the train schedule
　basics: numbers
　passage: ted turner
　video clip: bmw
　recording exercises: advertising
unit 2 telephone communication
　model dialogues
　　1 asking about new products on the phone
　　2 making invitations on the phone
　　3 asking for the room number on the phone
　student dialogues
　　1 leaving a message on the answering machine
　　2 calling back mr. liu
　　3 dialing a wrong number
　basics: telephone numbers
　passage: cnn and "the king of media"
　video clip: lavinia's fashion empire
　recording exercises: entrepreneurs and the entrepreneurial spirit
unit 3 booking
　model dialogues
　　1 booking flight tickets
　　2 booking hotel rooms
　　3 buying concert tickets
　student dialogues
　　1 booking a flight ticket
　　2 making an appointment
　　3 confirming a meeting
　basics: month, week, dates and time
　passage: the american attitude towards manual labor
　video clip: beauty farm
　recording exercises: recreation and entertainment
unit 4 schedules
　model dialogues
　　1 arranging a schedule
　　2 making changes in a schedule
　　3 arranging further meetings
　student dialogues
　　1 making a schedule
　　2 sharing the schedule
　　3 making changes in the schedule
　basics: important newspaper, journals and magazines in america and britain
　passage: where is the beef: after announcing the first loss in its history,
　mcdonald's tries to turn around
　video clip: toy companies target oversized children
　recording exercises: travel （one）
unit 5 price
　model dialogues
　　1 setting the manufacturer's price
　　2 sharing the advertising cost
　　3 asking a price
　student dialogues
　　1 asking a price
　　2 negotiating the price
　basics: currency
　passage: wal-mart
　video clip: a restored farm in portugal
　recording exercises: travel (two)
unit 6 modes of payment
　model dialogues
　　1 asking about modes of payment
　　2 talking about opening a letter of credit
　　3 negotiating on the modes of payment
　student dialogues
　　1 comparing different modes of payment
　　2 discussing the modes of payment
　　3 paying the bill in a restaurant
　basics: asking for price
　passage: henry ford: bringing the automobile to the common man
　video clip: david beckham: the favorite of the advertising companies
　recording exercises: famous people
unit 7 shipment and packaging
unit 8 signing a contract
unit 9 coming to a new company
unit 10 working together
unit 11 sales promotion
unit 12 planning for the future
附录1 示范对话翻译
附录2 短文翻译
附录3 练习答案
附录4 总词汇表
参考文献

商务英语口语 节选

《商务英语口语》的教学内容共十二个单元，每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。**部分的示范对话是每个单元的核心，它在内容上前后承接，主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开，内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分，一方面巩固课文中学习的内容、词汇、句式与表达法，另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念，课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版，动画生动、形象地表现了对话内容；文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

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