电子商务:中国视角:a perspective from China
电子商务:中国视角:a perspective from China作者:Yang Jianzheng[等编著] 开 本:26cm 书号ISBN:9787542953803 定价:65.0 出版时间:2017-02-01 出版社:立信会计出版社 |
电子商务:中国视角:a perspective from China 本书特色
杨坚争等编*的这本《电子商务(中国视角)(英文版)》共分10章,内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络交易行为、网络营销策略、网络促销、电子支付、电子商务物流、电子商务安全管理等。
电子商务:中国视角:a perspective from China 内容简介
NULL
电子商务:中国视角:a perspective from China 目录
Chapter 1 Introduction to E-commerce1 1 E-commerce Development: Past, Present and Future1.2 Concept and Classification of E-commerce1.3 Basic Program Pattern of E-commerce1.4 Legal Relationship of Participants in E-commerce1.5 Impact and Role of E-commerce in the Modern EconomyReferences Chapter 2 Development Strategy of E-commerce2.1 Development Strategy of E-commerce and Internet Thinking2 2 The Environment of E-commerce Development2.3 Government Development Strategy of E-commerce2.4 E-commerce Strategy of Enterprise2 5 Strategy of cross-border E-commerceReferences Chapter 3 E-commerce Technology Foundation3.1 The Conception and Composition of Internet3.2 Common Internet Service3.3 TCP/IP3.4 Application and Management of Domain NameReferences Chapter 4 E-cornmerce Website Construction4 1 The General Design4.2 Software and Hardware for Website Design4.3 Website Content Construction4 4 Investment Budget on WebsiteReferences Chapter 5 Internet Trading Behavior5.1 Overview of Internet Trading Behavior5.2 PurcHasing Behavior of Internet Consumers5.3 Online Trading Behavior5.4 E-government ProcurementReferences Chapter 6 E-marketing6.1 Segmentation of E-marketing6.2 Target Market Positioning6.3 Branding Strategy of E-marketing6.4 Pricing Strategy in E-marketing6.5 Channel Strategy of E-marketing6 6 E-marketing Service Strategy6.7 Marketing Strategy of Mobile E-commerceReferences Chapter 7 Online Promotion7.1 ConcePt, Classification and Functionality of Online Promotion7.2 Implementation Procedure of Online Promotion7.3 Online Advertising7.4 Website Promotion7.5 New Ways of Online PromotionReferences Chapter 8 Electronic payment8.1 The Traditional Mode of Payment8.2 Electronic Payment8 3 Two International Security Protocols in Electronic Payment Systems8.4 Electronic Banking8.5 The Third Party Payment8.6 P2P Lending8.7 To strengthen Guidance, and Promote the Rapid Development of Electronic Payment in ChinaReferences Chapter 9 E-Commerce Logistics9 1 Overview of E-commerce Logistics9 2 E-commerce Logistics Model9 3 E-commerce Logistics Technology9.4 The Internet of ThingsReferences Chapter 10 Security Management in Network Transactions10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions10 2 Client Authentication Technology10 3 Preventing Intrusion by Hackers10.4 The safety Management System of the Network Trading10.5 Legal Protection of E-commerce Transaction SecurityReferences
经济 经济学理论 其他经济学理论
在线阅读
- 最新内容
- 相关内容
- 网友推荐
- 图文推荐
上一篇:区域异质性.生态效率与绿色发展
下一篇:智力资本的资本成本效应研究
零零教育社区:论坛热帖子
[高考] 2022 西安电子科技大学《软件工程》大作业答案 (2022-04-25) |
[家长教育] 孩子为什么会和父母感情疏离? (2019-07-14) |
[教师分享] 给远方姐姐的一封信 (2018-11-07) |
[教师分享] 伸缩门 (2018-11-07) |
[教师分享] 回家乡 (2018-11-07) |
[教师分享] 是风味也是人间 (2018-11-07) |
[教师分享] 一句格言的启示 (2018-11-07) |
[教师分享] 无规矩不成方圆 (2018-11-07) |
[教师分享] 第十届全国教育名家论坛有感(二) (2018-11-07) |
[教师分享] 贪玩的小狗 (2018-11-07) |