跨文化商务沟通 内容简介

本书以案例为主的教材, 案例涉及跨文化商务语境中的方方面面, 许多案例都是作者参与跨国公司咨询与培训所涉及的实际案例。

跨文化商务沟通 目录

Part One Intercultural Awareness
Unit 1 Language and Culture
Learning Objectives
Warm-up Discussion
Core Reading 1
The Role of Language in Intercultural Business Communication
Intercultural Notes
Vocabulary in Context
Intercultural Questions
Expanding Vocabulary
Speaking Interculturally
Core Reading 2
Language Mirrors Values
Intercultural Notes
Vocabulary in Context
Questions for Discussion
Checking Intercultural Knowledge
Developing Intercultural Skills
Unit 2 Barriers to Intercultural Communication
Learning Objectives
Warm-up Discussion
Core Reading 1
Barriers to Intercultural Communication
Intercultural Notes
Vocabulary in Context
Intercultural Questions
Expanding Vocabulary
Increasing Intercultural Awareness
Core Reading 2
The Role of Intercultural Communication Barriers，
Responses，Consensual Stereotypes， and Perceived Threat
Intercultural Notes
Vocabulary in Context
Questions for Discussion
Checking Intercultural Knowledge
Developing Intercultural Skills
Unit 3 Nonverbal Communication
Learning Objectives
Warm-up Discussion
Core Reading 1
Significance of Nonverbal Communication
Intercultural Notes
Vocabulary in Context
Intercultural Questions
Expanding Vocabulary
Understanding the Most Popular Gestures
Core Reading 2
Characteristics of Nonverbal Codes
Intercultural Notes
Vocabulary in Context
Questions for Discussion
Checking Intercultural Knowledge
Developing Intercultural Skills

Part Two Communication Skills
Unit 4 Different Communication Styles
Learning Objectives
Warm-up Discussion
Core Reading 1
Verbal Communication： The Way People Speak
Intercultural Notes
Vocabulary in Context
Intercultural Questions
Expanding Vocabulary
……
Unit 5 Presentation Skills in the Workplace
Unit 6 Time and Culture

Part Three Cultural Differences
Unit 7 Understanding Japanese Culture
Unit 8 How American and German See Each Other
Unit 9 Guanxi and Its Chinese Culture

Part Four Intercultural and Business
Unit 10 Intercultural Conflict Management
Unit 11 Cross-Cultural Marketing
Unit 12 Intercutlural Team Building
Unit 13 Intercultural Negotiation

Part Five Intercultural Competence
Unit 14 Managing Challenges in the Intercultural Workplace
Unit 15 The Need for Intercultural Business Communication Competence
Unit 16 Intercultural Training
Suggested Answers

管理 商务沟通 综合

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