营销科学学报-第11卷 第3辑 (总第41辑) 本书特色

　　《营销科学学报》是由清华大学经济管理学院和北京大学光华管理学院联合主办，由中国内地和港、澳、台地区30余所研究型大学的管理类学院共同协办的中国**本市场营销领域的学报。《营稍科学学报》作为中国市场营销学术研究的理论阵地，为海内外营销学者提供了一个进行创新性研究的交流平台，也获得了海内外营销学者的广泛认同。 　　《营销科学学报》已经连续出版了10卷40辑，符国群主编的《营销科学学报（第11卷第3辑总第41辑）》登载文章9篇，它们在一定程度上反映了中国市场营销学科理论研究和应用研究的*新发展，适合从事市场营销相关研究的人员阅读，也可供对市场营销感兴趣的人员参考。  

营销科学学报-第11卷 第3辑 (总第41辑) 目录

the influence of preference variance in customer reviews on product salesloneliness makes people pretty—enhancing effect of social exclusion on beauty spendingcontract governance and opportunistic behavior in channel relationships with dependence asymmetry: the moderating role of market uncertainty and government supportthe interaction effect of consumers' regulatory focus and donation strategies in csrimpacts of different types of distributor's opportunism on relationship conflict in channelalliance: the moderating effects of initial trusthow do other customers promote the customer's service experience in shared service settings?an empirical research based on interpersonal attraction theorystudy on the generating mechanism of brandgroup crisis from the perspective of intergroup relationship conflictconsequences of loyalty program benefits type to customer loyalty and customer relationship behavior—based on the frequent flyer program in airline industrya survey of consumers willingness to pay: taking organic food as an example

管理 市场/营销 市场营销

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