国际商务(英文):Chinas perspective 内容简介

本书吸取了国外同类原版教材的优点，系统地介绍了影响全球商务活动的地理、文化、政治、法律、国际金融市场等外部宏观因素，并且清晰地分析了这些因素对国际商务活动的影响。同时，本书还详细地介绍了国际商务调研、国际市场进入模式、国际战略规划等企业微观国际商务活动的

国际商务(英文):Chinas perspective 目录

chapter 1 fundamentals on internationalbusiness what is international business? who are the major playe in international business? what are the major forms of international business? what influence international business? summary questio for discussion case study chapter 2 history and reality in international business history of international business reaso for the growth in international business recent development in international business summary questio for discussion activities chapter 3 geographical facto in international business chapter 4 social-cultural influences on international business chapter 5 political and legal forces in international business chapter 6 international economic activities of natio chapter 7 international monetary arrangements chapter 8 international financial market chapter 9 international trade theories chapter 10 international investment theories chapter 11 international business research chapter 12 international business entry chapter 13 tranational corporatio chapter 14 international strategic planning chapter 15 international services references

管理 市场/营销 国际市场

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