从跨文化视角看后现代广告及其接受 目录

list of tables
list of advertisements
chapter i
introduction
  postmodern advertising and the globalization condition
   trajectory of the book
   definitions
chapter ii
postmodernism, representation, consumption,and advertising
   postmodernism and the modern-postmodern problematic
  postmodern culture, representation, and aesthetics
     jean francois lyotard
     jean baudrillard
     frederick jameson
      scott lash

管理 市场/营销 广告

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