Matching Company Strategy to Competitive Conditions 65
COMPLEMENTORS AND THE VALUE NET 66
INDUSTRY DYNAMICS AND THE FORCES DRIVING CHANGE 67
Identifying the Forces Driving Industry Change 67
Assessing the Impact of the Forces Driving Industry Change 70
Adjusting the Strategy to Prepare for the Impacts ofDriving Forces 70
STRATEGIC GROUP ANALYSIS 71
Using Strategic Group Maps to Assess the Market Positions of Key Competitors 71
The Value of Strategic Group Maps 73
COMPETITOR ANALYSIS 74
KEY SUCCESS FACTORS 75
THE INDUSTRY OUTLOOK FOR PROFITABILITY 76
ILLUSTRATION CAPSULES
3.1 Comparative Market Positions ofSelected Companies in the Casual Dining Industry: AStrategic Group Map Example 72
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness 82
QUESTION 1: HOW WELL IS THE COMPANY’S PRESENT STRATEGY WORKING? 83
QUESTION 2: WHAT ARE THE COMPANY’S MOST IMPORTANT RESOURCES AND CAPABILITIES, AND WILL THEY GIVE THE COMPANY A LASTING COMPETITIVE ADVANTAGE OVER RIVAL COMPANI

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