国际商务函电(第2版) 内容简介

　　《国际商务函电（第2版）/二十一世纪普通高等院校实用规划教材·经济管理系列》介绍国际经贸实务的中英文写作，紧密结合我国外经贸业务实际，总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语，内容新，实用性强。　　全书共分为十四个单元，按照实际交易程序介绍商务信函的写作方法，内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等，另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习，书末附有各单元导读和样函主体部分的译文，以及两套模拟试卷及其答案和各单元练习题的答案。　　《国际商务函电（第2版）/二十一世纪普通高等院校实用规划教材·经济管理系列》适合用作大学本科和专科生，独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。

国际商务函电(第2版) 目录

Unit 1 Fundamentals of Business Letter Writing
Lead-in
Specimen letter 1 The Semi-indented Style
Specimen letter 2 The Blocked Style
Exercises

Unit 2 Establishment of Business Relations
Lead-in
Specimen Letter 1 Asking for Establishing Business Relations
Specimen Letter 2 Asking for Establishing Business Relations
Specimen Letter 3 Asking for Establishing Business Relations
Specimen Letter 4 Reply to a Letter of Establishing Business Relations
Specimen Letter 5 Reply to a Letter of Establishing Business Relations
Specimen Letter 6 Asking to Provide Sales Agency Service
Specimen Letter 7 Try to Resume the Old Business Relations
Useful Sentences
Letter-writing Guide
Exercises

Unit 3 Inquiries and Replies
Lead-in
Specimen Letter 1 Make an Inquiry after Reading an Advertisement
Specimen Letter 2 Customers Interested in the Displayed Products
Specimen Letter 3 Asking for the Catalogue and Price List
Specimen Letter 4 Sending Catalogues and Price Lists
Specimen Letter 5 Asking for Quotations
Specimen Letter 6 Reply to the Inquiry
Useful Sentences
Letter-writing Guide
Exercises

Unit 4 Offers and Counter-offers
Lead-in
Specimen Letter 1 Make an Offer Based on Enquiry： A Firm Offer
Specimen Letter 2 Make an often Based on Enquiry： A Non-firm Offer
Specimen Letter 3 Counter-offer： Ask for a Price Cut
Specimen Letter 4 Counter-offer： Ask for a Smaller Quantity
Specimen Letter 5 Counter-offer： Ask for Alternation of Terms of Payment
Specimen Letter 6 Reject the Price Reduction
Specimen Letter 7 Make a Concession
Specimen Letter 8 Accept the Counter-offer
Useful Sentences
Letter-writing Guide
Exercise

Unit 5 Orders and Fulfillment of Orders
Lead-in
Specimen Letter 1 Making a Trial Order
Specimen Letter 2 Enclosing an Order Form
Specimen Letter 3 Place an Order

教材 研究生/本科/专科教材

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