实用商务英语函电 本书特色

本教程包含12个单元，每单元由三课组成.从总体上介绍函电写作要求和格式入手，涉及国际外贸实务的各个主要环节，环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线，将其在外贸过程中所涉及的各方面外贸磋商展现给学习者，在主要学习电子邮件交流方式基础上，同时介绍了电报、电传为辅的函电磋商方式。

实用商务英语函电 内容简介

本书包含12个单元, 每单元由三课组成。从总体上介绍函电写作要求和格式入手, 涉及国际外贸实务的各个主要环节, 环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线, 将其在外贸过程中所涉及各方面外贸磋商展现给学习者, 在主要学习电子邮件交流方式基础上, 同时介绍了电报、电传为辅的函电磋商方式。

实用商务英语函电 目录

Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter

Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 （1） Importer Writing to Exporter
（2） Reply to the Above
Writing Practice
Useful Sentences

Unit 3 Enquiries and Replies
Lesson 1 （1） General Enquiry
（2） Reply to the Above
Lesson 2 （1） Order Enquiry
（2）Reply to the Above
Lesson 3 （1） Status Enquiry
（2） Reply to the Above
Writing Practice
Useful Sentences

Unit 4 Offers and Counter-offers
Lesson 1 （1） A Quotation
（2） Reply to the Above
Lesson 2 （1） A Firm Offer
（2） The Counter-offer
（3） Reply to the Above
Lesson 3 （1） A Non-firm Offer
（2） The Counter-offer
（3） The Counter-counter Offer
Writing Practice
Useful Sentences

Unit 5 Orders， Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences

Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences

Unit 7 Payment
Lesson 1 （1） Urging Establishment of the L/C
（2） Reply to the Above
Lesson 2 （1） Amendment to an L/C
（2） Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences

Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 （1） Amending Packing Requirements and Marking
（2） Reply to the Above
Writing Practice
Useful Sentences

Unit 9 Shipment
Lesson 1 （1） Shipping Instructions
（2） Reply to the Above
Lesson 2 （1） Urging for Prompt Shipment
（2） Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences

Unit 10 Insurance
Lesson 1 （1） Buyer Asking Seller to Cover Insurance
（2） Reply to the Above
Lesson 2 （1） To Insure the Goods with an Insurance Company
（2） Reply from the Insurance Company
Lesson 3 （1） Asking the Seller to Arrange Shipment and Excessive Insurance
（2） Reply to the Above
Writing Practice
Useful Sentences

Unit 11 Complaints， Claims and Settlements
Lesson 1 （1） Complaint of Wrong Goods Delivered
（2） Reply——Complaint Accepted
Lesson 2 （1） Claim for Improper Packing
（2） Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences

Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences

Unit 13 Telegrams

 1/2    1 2 下一页 尾页

教材 研究生/本科/专科教材

在线阅读