清华管理学系列英文版教材创业管理:成功创办新企业(第5版.全球版)/[美]布鲁斯.巴林杰 本书特色

本书是原汁原味的英文版教材，*限度保留了原书的精华。本书以机会开发和实施为主线，紧扣机会与富有创业精神的个体之间结合的本质，按创业过程逐步展开论述，从新企业创意产生、可行性分析、产业分析，到整合开发机会所需的资源（团队、融资等），再到创建企业、管理成长等，准确识别了创业每个环节中可能遇到的关键问题并分析成因，进而根据实践经验提出切实可行的解决措施。 本书通过案例和提出问题启发读者思考，摒弃了传统教材理论化阐述过多的弊端，促使读者主动探索未知领域内的现实问题。本书阐述清晰、分析透彻、内容丰富，不仅提供了许多实用的工具和分析方法，还提出了诸多中肯的建议，揭示了许多认识谬误。 本书适合普通高等院校经济管理类学生作为教材选用，也可供广大创业者参阅。

清华管理学系列英文版教材创业管理:成功创办新企业(第5版.全球版)/[美]布鲁斯.巴林杰 内容简介

本书是原汁原味的英文版教材，优选限度保留了原书的精华。本书以机会开发和实施为主线，紧扣机会与富有创业精神的个体之间结合的本质，按创业过程逐步展开论述，从新企业创意产生、可行性分析、产业分析，到整合开发机会所需的资源（团队、融资等），再到创建企业、管理成长等，准确识别了创业每个环节中可能遇到的关键问题并分析成因，进而根据实践经验提出切实可行的解决措施。 本书通过案例和提出问题启发读者思考，摒弃了传统教材理论化阐述过多的弊端，促使读者主动探索未知领域内的现实问题。本书阐述清晰、分析透彻、内容丰富，不仅提供了许多实用的工具和分析方法，还提出了诸多中肯的建议，揭示了许多认识谬误。 本书适合普通高等院校经济管理类学生作为教材选用，也可供广大创业者参阅。

清华管理学系列英文版教材创业管理:成功创办新企业(第5版.全球版)/[美]布鲁斯.巴林杰 目录

前言·························································································································· 13 **部分　决定成为创业者························································································ 23 第1章　创业导读····································································································· 25 第二部分　开发成功的商业创意················································································ 61 第2章　识别机会，产生创意··················································································· 63 第3章　可行性分析································································································· 97 第4章　开发有效的商业模式·················································································· 133 第5章　产业和竞争对手分析·················································································· 171 第6章　撰写商业计划···························································································· 203 第三部分　将创意转化为新创企业·········································································· 239 第7章　构建合理的伦理与法律基础······································································· 241 第8章　评估新创企业的财务实力与生存能力························································· 281 第9章　组建新创企业团队····················································································· 317 第10章　获得融资································································································· 349 第四部分　管理并使新创企业成长·········································································· 385 第11章　特殊的营销问题······················································································· 387 第12章　重要的知识产权······················································································· 425 第13章　评估成长面临的挑战并做好准备······························································ 463 第14章　企业成长战略·························································································· 495 第15章　特许经营································································································· 529 术语表···················································································································· 570 人名索引················································································································· 580 公司索引················································································································· 582 主题索引················································································································· 586

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