世纪商务英语 内容简介

　　《世纪商务英语：阅读教程1（基础篇 学生用书 第5版）/新世纪高职高专商务英语专业系列规划教材》以商务文化及礼仪为主线，让学生了解英语国家文化，学习商务礼仪，以适应未来的外事及商务工作。　　《世纪商务英语：阅读教程1（基础篇 学生用书 第5版）/新世纪高职高专商务英语专业系列规划教材》其主要内容有：　　1．阅读技巧点津，循序渐进地介绍了各种常用的阅读技巧，条理清晰、通俗易懂。通过阅读技巧阐述、示范讲解和技巧训练三个步骤，让学生了解并掌握阅读技巧，提高阅读速度，增强阅读理解能力。　　2．综合阅读，包括两篇文章，选材新颖，与时俱进，契合商务及跨文化题材，实用性强，让学生在加强阅读能力的同时能够了解商务知识及文化常识。　　3．实用阅读，包括一篇实用阅读材料，选材围绕企业对商务英语人才的需求，呈现真实的商务文本，让学生能够加深对商务工作内容的理解。

世纪商务英语 目录

Unit 1 Western Cultures
Reading Skill Focus
Context Clues（1）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：American Culture
Text B：How to Adapt to British Culture？
Practical Reading
Invitation Letter

Unit 2 Making Introductions
Reading Skill Focus
Context Clues（2）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Introductions， Greetings and Titles in Business
Text B：Making Introductions Correctly
Practical Reading
Business Card

Unit 3 Telephone Etiquette
Reading Skill Focus
Context Clues（3）
A：Guided Practice
B：Let's Try
ComprehensiVe Reading
Text A：Tips for Getting People to Slow Down
Text B：Phone Etiquette Tips
Practical Reading
Contact Information

Unit 4 Business Entertainment
Reading Skill Focus
Context Clues（4）
A：Guided Practice
B：Let's Try
Comptehensive Reading
Text A：Entertainment and Gifi Giving in Business
Text B：Canal Museum-An Ideal Place for Business Receptions
Practical Reading
Checldist

Unit 5 Business Invitations
Reading Skill Focus
Finding the Main Idea（1）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Business Invitations
Text B：Customs on Invitations in Britain
Practical Reading
Business Invitations
Test One

Unit 6 Dining Culture
Reading Skill Focus
Finding the Main Idea（2）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：HOW Americans Eat and Drink
Text B：Table Manner Tips
Practical Reading
Menu

Unit 7 Etiquette
Reading Skill Focus
Finding the Main Idea（3）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Body Language Speaks Louder Than Words
Text B：Gracious Manners Make You Charming
Practical Reading
Q&A

Unit 8 Communication Skills
Reading Skill Focus
Patterns of Paragraph Development（1）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Various Styles of Communication
Text B：Listening Skills
Practical Reading
List

Unit 9 Intercultural Communication
Reading Skill Focus
Patterns of Paragraph Development（2）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Intercultura ln Communication Tips
Text B：Cross-cultural Negotiation
Practical Reading．
Tables & Graphs

Unit 10 Being a Smart Customer
Reading Skill Focus
Pattems of Paragraph Development（3）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Tips for Spending Your Money Wisely
TextB：How to be a Smart Customer
Practical Reading
Online Catalogue
Test Two

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