外贸函电 本书特色

本教材切合高职高专的教学实际，适应时代发展的新要求，遵循“应用性原则”，突出了技能的培养，符合社会实际和高职学校学生的认知规律，内容贴近职业，贴近学生，反映“工学结合一体化”教学理念。 全书共分十一单元，主要内容涵盖商务信函写作、建立贸易关系、询盘与回复、发盘与还盘、订购与接受、支付、包装、装运、保险、投诉与索赔、促销等贸易信函。每单元设置单元简介、学习目标、学习知识点、例信、写作技巧、实用介词、实用句式、知识检测等几个部分。教材中使用大量的例信，分析信中的重点词汇和句子，有利于教师教学和学生自学。 本书可作为高职高专院校经济贸易及其相关专业的教材，也可作为成人教育和在职人员的培训教材，亦可作为广大读者的参考读物。

外贸函电 内容简介

21世纪高职高专财经类立体化精品教材 外贸函电主 编： 何强 王静芳 李娜 马淑叶定 价： ￥36.0元书 号： 978-7-5623-4383-7印 刷 色： 双色出 版 社： 华南理工大学出版社出版时间： 2014年09月

外贸函电 目录

Project 1 Business Letter Writing Project Introduction Learning Goals Task 1 Principles of Business Letter Writing Task 2 Formats of Business Letters Task 3 The Main Parts of a Business Letter Task 4 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection Project 2 Establishing Business Relations Project Introduction Learning Goals Task 1 Channels of Establishing Business Relations Task 2 How to Write a Business Letter to Establish Business Relations Task 3 Different Types of Business Letter Writing Skills Preposition Useful Sentences Knowledge Detection Project 3 Inquiries and Replies Project Introduction Learning Goals Task 1 Two Kinds of Enquiry Task 2 How to Write an Enquiry Task 3 How to Write a Reply Task 4 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection Project 4 Offer and Counter-Offer Project Introduction Learning Goals Task 1 Offer Task 2 Counter-Offer Writing Skills Preposition Useful Sentences Knowledge Detection Project 5 Order and Acceptance Project Introduction Learning Goals Task 1 Order Task 2 Acceptance Writing Skills Preposition Useful Sentences Knowledge Detection Project 6 Terms of Payment Project Introduction Learning Goals Task 1 Remittance Task 2 Collection Task 3 Letter of Credit Writing Skills Preposition Useful Sentences Knowledge Detection Project 7 Packing Project Introduction Learning Goals Task 1 Packing Classifications Task 2 Features of Suitable Packing Task 3 Shipping Marks Task 4 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection Project 8 Shipment Project Introduction Learning Goals Task 1 Terms of Shipment Task 2 Export Transportation Procedures Task 3 The Essential Components of a Letter of Shipment Task 4 Shipping Advice Task 5 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection Project 9 Insurance Project Introduction Learning Goals Task 1 Types of Coverage Task 2 Main Parts of an Insurance Letter Task 3 Insurance Premium Task 4 The Insurance Claim and Arbitration Task 5 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection Project 10 Complaints and Claims Project Introduction Learning Goals Task 1 Reason of Complaints and Claims Task 2 Which Party is Responsible for the Loss or Damage Task 3 How to Write Complaint Letter and Claim Letter Task 4 How to Write Replies for a Complaint Letter or Claim Letter Task 5 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection Project 11 Sales Promotion Project Introduction Learning Goals Task 1 The Definition of a Sales Letter Task 2 Three Types of Sales Letter Task 3 Sample Letters Writing Skills Preposition Useful Sentences Knowledge Detection 参考文献

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