综合商务英语-(第2册) 本书特色

《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第2册。

综合商务英语-(第2册) 目录

Unit 1 Business Ideas
Text A Cheap and Cheerful
Text B How to Focus on Business Ideas That Create History
Chinese and International Culture Tour
Case Study
Unit 2 Business Shareholders
Text A The Rebirth of Stakeholder Capitalism
Text B Shareholder Democracy
Chinese and International Culture Tour
Case Study
Unit 3 Career Development
Text A Career Development: What Is It and What Factors Influence It
Text B What Is Career Management?
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A Strategic Training Spicing Up Business Results
Text B Build a Tower, Build a Team
Chinese and International Culture Tour
Case Study
Unit 5 Employee Motivation
Text A Understanding Motivation
Text B Essential Skills of Motivation
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Hard Bargain: Lacking Clear American Leadership, the Global Trade Agenda Is Floundering
Text B Why They’re Wrong
Chinese and International Culture Tour
Case Study
Unit 7 Marketing
Text A The Piggly Wiggly Way
Text B Star Wars, Disney and Myth-making
Chinese and International Culture Tour
Case Study
Unit 8 Brands
Text A Why Branding Is Important When It Comes to Marketing
Text B The Product vs. the Brand
Chinese and International Culture Tour
Case Study
Unit 9 Advertising
Text A Selecting Advertising Media
Text B Is Traditional Advertising Dead?
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Imperial Ambitions
Text B The Psychology of Promotion
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-4 (2011?C2014)
TEM-4 (2011）
TEM-4 (2012)
TEM-4 (2013)
TEM-4 (2014)
References

综合商务英语-(第2册) 作者简介

侯雪丽，教授，山东管理学院人文学院副院长，英语语言文学专业硕士，主要研究方向为英语教学与英语语言学。山东省省级精品课程-《国际商务英语》课程负责人。主持、参与教育部课题2项，主持、参与省级教改课题3项。
李桂波，副教授，英语语言文学专业硕士，主要研究方向为应用语言学。立项主持厅级课题一个，参与3个省级课题的研究，立项主持1个校级课题。独立撰写学术论文3篇；参编教材1部。

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