省译法····································· 98 任务7.1 广告翻译························ 99 一、广告的定义、特点与功能······ 100 二、广告的文体特征······················ 100 三、广告的翻译技巧······················ 105 任务7.2 英汉翻译技巧之省译法·· 109 一、句法性省译法·························· 110 二、修辞性省译法·························· 114 综合案例分析······························· 116 实训活动······································ 116 项目8　企业介绍翻译与英汉翻译
技巧之词类转换法················· 118 任务8.1 企业介绍翻译················ 119 一、企业介绍定义、功能及构成·· 120 二、企业介绍的文体特点·············· 120 三、企业介绍的翻译技巧·············· 122 任务8.2 英汉翻译技巧之词类转 换法······························ 125 一、转译成汉语动词······················ 126 二、转译成汉语名词······················ 128 三、转译成汉语形容词·················· 129 四、转译成汉语副词······················ 130 综合案例分析······························· 132 实训活动······································ 132 项目9　产品说明书翻译与英汉翻译技巧之反译法 134 任务9.1 产品说明书翻译············ 135 一、产品说明书的定义及构成······ 135 二、产品说明书的语言特点·········· 136 三、产品说明书翻译的原则·········· 138 四、产品说明书的翻译技巧·········· 139 五、产品说明书常用句型·············· 143 任务9.2 英汉翻译技巧之反译法·· 145 一、肯定译作否定·························· 146 二、否定译作肯定·························· 149 综合案例分析······························· 152 实训活动······································ 153

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