商务英语综合教程:4:4 本书特色

谭万文主编，翁凤翔、郭桂杭总主编的《商务英语综合教程(附光盘4新时代商务英语专业系列教材) 》共12个单元，涉及商务宴请、商务文化、领导艺术、员工管理、市场营销、商务伦理、客户服务、供应链、金融顾问、电子商务、商业投资、商务谈判等专题。每单元都由导入性练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家的重要刊物；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则紧紧围绕课文的重点和难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。
课文B是延伸阅读，是学生自主学习的好材料。
本教材适合商务英语专业或英语专业(商务方向) 大二学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。

商务英语综合教程:4:4 目录

Unit 1 Business LunchPart I Lead-in ActivitiesPart II Intensive ReadingText A Escalated DiningPart III Supplementary ReadingText B Essential Guide to the Business Lunch Unit 2 Business CulturePart I Lead-in ActivitiesPart II Intensive ReadingText A Culture ClashPart III Supplementary ReadingText B Why Women Leave Tech: It's the Culture, Not because "Math Is Hard" Unit 3 LeadershipPart I Lead-in ActivitiesPart II Intensive ReadingText A The Ways Chief Executive Officers LeadPart III Supplementary ReadingText B The Boss with No Office Unit 4 Employee ManagementPart I Lead-in ActivitiesPart II Intensive ReadingText A Rethinking HR' s Role in Employee EngagementPart IIl Supplementary ReadingText B Using Employee Segmentation to Bring out the Best in Your Workforce Unit 5 MarketingPart I Lead-in ActivitiesPart II Intensive ReadingText A Marketing Moxie: Define Your Mission & VisionPart III Supplementary ReadingText B Content Marketing Unit 6 Business EthicsPart I Lead-in ActivitiesPart II Intensive ReadingText A Software Engineers Need a Crash Course in EthicsPart III Supplementary ReadingText B Women May Avoid Business Careers to Maintain Ethical Integrity Unit 7 Customer ServicePart I Lead-in ActivitiesPart II Intensive ReadingText A Why Customer Experience Matters More than Ever for Enterprise IT?Part III Supplementary ReadingText B Earn Customer Loyalty without Losing Your Shirt Unit 8 Supply ChainsPart I Lead-in ActivitiesPart II Intensive ReadingText A Turn Your Supply Chain into a Profitable Growth EnginePart III Supplementary ReadingText B Apple Needs Good, Not Just Better, Supply Chain Unit 9 Financial AdvisorPart I Lead-in ActivitiesPart IF Intensive ReadingText A Hiring a Financial AdvisorPart III Supplementary ReadingText B How to Fire Your Financial Advisor Unit 10 E-CommercePart I Lead-in ActivitiesPart II Intensive ReadingText A The Rise and Fall of an E-commerce Golden ChildPart III Supplementary ReadingText B The Future of the Internet Unit 11 InvestmentPart I Lead-in ActivitiesPart II Intensive ReadingText A Investment RisksPart III Supplementary ReadingText B Lethal Mistakes for Real Estate Investors Unit 12 NegotiationPart I Lead-in ActivitiesPart II Intensive ReadingText A What to Be Communicated During Negotiation?Part III Supplementary ReadingText B Business Negotiation Metaphors

教材 研究生/本科/专科教材 公共课

在线阅读