新概念大学英语综合教程-第4册 本书特色

本教材是由福州外贸、福州师大协和学院、福建省农林大学东方学院、福建省对外经贸、上海职业学院共同编写的全新的个性化、立体化系列教材。本册教材共八个单元，分别为：Communication，Company Culture,Employee Training,The Construction of Social Credit System,The Power of Promotion, Made in China & Created in China,Quality & Quantity,Juvenile Delinquency，其选材内涵丰富，具有时代特色；练习形式多样，多种技能综合培养；展示多元文化，培养跨文化意识；教材风格活泼，寓教于乐。

新概念大学英语综合教程-第4册 目录

1 Unit 1 Communication 1 Start Your Procedure 2 Section Ⅰ Open Your Ears 3 Section Ⅱ Store Your Bricks The Importance of Business Communication in Modern World 15 Section Ⅲ Expand Your Horizon How Communication Motivates People in the Workplace 24 Section Ⅳ Express Your Idea 31 Section Ⅴ Enrich Your Knowledge Small Talk Skills with Americans 33 Section Ⅵ Activate Your Mind Unit 2 Company Culture 36 36 Start Your Procedure 37 Section Ⅰ Open Your Ears 39 Section Ⅱ Store Your Bricks Company Culture 50 Section Ⅲ Expand Your Horizon The Company Culture of Apple 57 Section Ⅳ Express Your Idea 63 Section Ⅴ Enrich Your Knowledge Brief Introductions of Famous Corporations 66 Section Ⅵ Promote Your Cultural- awareness Unit 3 Employee Training 71 71 Start Your Procedure 72 Section Ⅰ Open Your Ears 72 Section Ⅱ Store Your Bricks Strong Employee & Employer Relationship 85 Section Ⅲ Expand Your Horizon Developing Training Programs for Staff 92 Section Ⅳ Express Your Idea 99 Section Ⅴ Enrich Your Knowledge Daily Idioms & Slangs 100 Section Ⅵ Activate Your Mind 59 Unit 4 The Construction of Social Credit System 102 102 Start Your Procedure 103 Section Ⅰ Open Your Ears 104 Section Ⅱ Store Your Bricks Corporate Fraud—Appropriate Behaviour? 116 Section Ⅲ Expand Your Horizon Don’t Misuse Credit Card—Be a Responsible Credit Card User 123 Section Ⅳ Express Your Idea 129 Section Ⅴ Enrich Your Knowledge Quotes about Honesty 130 Section Ⅵ Promote Your Cultural- awareness Unit 5 The Power of Promotion 134 Start Your Procedure 135 Section Ⅰ Open Your Ears 136 Section Ⅱ Store Your Bricks Why Is Promotion Important for a Business? 149 Section Ⅲ Expand Your Horizon Brand Advertising 158 Section Ⅳ Express Your Idea 165 Section Ⅴ Enrich Your Knowledge Brand Slogans 167 Section Ⅵ Activate Your Mind Unit 6 Quality and Quantity 169 Start Your Procedure 170 Section Ⅰ Open Your Ears 170 Section Ⅱ Store Your Bricks What Makes Good Product Quality? 182 Section Ⅲ Expand Your Horizon Product Inspection 189 Section Ⅳ Express Your Idea 196 Section Ⅴ Enrich Your Knowledge Expressions of Business English 197 Section Ⅵ Promote Your Culturalawareness Unit 7 Juvenile Delinquency 202 Start Your Procedure 203 Section Ⅰ Open Your Ears 203 Section Ⅱ Store Your Bricks The Effects of Juvenile Delinquency 214 Section Ⅲ Expand Your Horizon Causes of Juvenile Delinquency 221 Section Ⅳ Express Your Idea 227 Section Ⅴ Enrich Your Knowledge Inspirational Quotes 228 Section Ⅵ Activate Your Mind Unit 8 Made in China & Created in China Glossary 230 Start Your Procedure 231 Section Ⅰ Open Your Ears 231 Section Ⅱ Store Your Bricks The Awakening Dragon 241 Section Ⅲ Expand Your Horizon From“Made in China”to“Created in China” 249 Section Ⅳ Express Your Idea 255 Section Ⅴ Enrich Your Knowledge Quotes about Creativity 257 Section Ⅵ Promote Your Culturalawareness

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