外贸英文函电基础 本书特色

本书以适应中职学生学情为原则，以中等职业教育学校国际商务专业的学生就业为导向，结合对外经贸工作的行业特点和专业学习的需要，在编写中注重系统性、科学性和实用性。本书具有直观、易懂、重点突出、可操作性强等特点。 本书以国际贸易业务的交易磋商与履行程序为主线，重点介绍各环节所需的英文书信的基本格式、写作原则与要求、常用词汇与句型，同时搭配实训练习，以巩固知识，提升能力。 本书可作为中等职业学校、中职升为高职学校的国际商务等相关专业的教材，也可作为国际商务人员和有一定英语基础、并有志于从事国际商务工作的人员的参考用书。

外贸英文函电基础 目录

Module One Business Correspondence
Chapter 1 Layouts Structures of Business Letters E-mails
Lesson 1 The Importance of the Business Correspondence
„1.1 What is business correspondence?
„1.2 Why is the business correspondence important?
„1.3 Writing principles of business correspondence
Lesson 2 Business Letter
„2.1 Structure of Business Letter
„2.2 Forms of Business Letter
„2.3 The Envelop
Lesson 3 Business Fax E-mail
„3.1 Layout of a Fax
„3.2 Layout of an E-mail
Module Two Business NegotiationModule One Business Correspondence Chapter 1 Layouts & Structures of Business Letters & E-mails Lesson 1 The Importance of the Business Correspondence „1.1 What is business correspondence? „1.2 Why is the business correspondence important? „1.3 Writing principles of business correspondence Lesson 2 Business Letter „2.1 Structure of Business Letter „2.2 Forms of Business Letter „2.3 The Envelop Lesson 3 Business Fax & E-mail „3.1 Layout of a Fax „3.2 Layout of an E-mail Module Two Business Negotiation Chapter 2 Establishing Business Relations Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 4 Self-introduction Chapter 3 Enquiries and Offers Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 5 General Enquiry & Reply 1 Lesson 6 General Enquiry & Reply 2 Lesson 7 Specific Enquiry & Non-Firm Offer Lesson 8 Specific Enquiry & Firm Offer Chapter 4 Counter-Offers Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 9 Counter-offer & Counter-counter-offer Lesson 10 Counter-offer & Persuading Acceptance Module Three Order & Conclusion of Business Chapter 5 Orders and Sales Contracts & E-mails Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 11 Place an Order & Acceptance Lesson 12 Place a Repeat Order & Rejection Lesson 13 Sales Confirmation Module Four Execution of Contract Chapter 6 Terms of Payment Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 14 Payment by T/T Lesson 15 Payment by D/P Lesson 16 Payment by L/C Lesson 17 Urging establishment of L/C Lesson 18 Asking for Amendment of L/C Lesson 19 Extending L/C Chapter 7 Packing Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 20 Packing Instruction Lesson 21 Improving the Packing Chapter 8 Shipment Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 22 Shipping Instruction and Advice Lesson 23 Urging the Shipment Lesson 24 Proposing Partial Shipment Chapter 9 Insurance Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 25 Asking for Insurance Lesson 26 Insurance Coverage Chapter 10 Complaint & Claim Introduction and Writing Skill „ Introduction „ Writing Skills Lesson 27 Claim for Non-conformity Quality Lesson 28 Claim for Short Delivery Lesson 29 Claim for Poor Packing 参考文献 信息

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