新商务英语综合教程-2-(附光盘1张) 本书特色

《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》分为8个单元，每单元由learning objectives，lead—in，listening focus，work step by step和afier—class activities 5个模块构成，组织和安排不同层次和多种形式的听、说活动，对英语的听和说的基本技能进行训练。《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。

新商务英语综合教程-2-(附光盘1张) 目录

unit1 human resources
　learning objectives
　sectiion a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：identifying prices （辨认价格）
　section c work step by step
　　task 1 getting started—key functions of hrm
　　task2 going further—hrmpractice
　　task3 playing your role—labor policy
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english sing a song： sunshine on my shoulders
unit2 public relations
　learning objectives
　sectiona lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
　　identifying measurements （辨认度量衡单位）
　section c work step by step
　　task 1 getting started—corporate activities
　　task 2 going further—corporate gifts
　　task 3playing your role—dress code
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your englishsing a song： red river valley
unit3 finance
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
　　currencies and exchange rates（辨认货币与兑换率）
　section c work step by step
　　task 1 getting started—bank service
　　task 2 going further—cash flow
　　task 3 playing your role—chasing payment
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english humor （ⅰ）
unit4 marketing
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
　　identifying fraction and percentage（辨认分数和百分数）
　section c work step by step
　　taskl getting started—marketing plan
　　task 2 going further—marketing research
　　task 3 playing your role—brand strategy
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english humor （ⅱ）
unit 5 research and development
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus： weak forms（弱读）
　section c work step by step
　　task 1 getting started—thelmportance of r&d for a company
　　task 2 going further—the process of product research and development
　　task 3 playing your role—spending on r&d worldwide
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english sing a song： rhythm of the rain
unit6 production
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus： stress （重读）
　section c work step—by step
　　task 1 getting started—product introduction
　　task 2 going further—production line
　　task3 playing your role—production process
　section d aftet—class activities
　　be an active listener
　　presentation
　　enjoy your english sing a song： you raise me up
unit7 advertisement
　learning objectives
　sectiona lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
understanding intonation meaning （语调意义）
　section c work step by step
　　task 1 getting started—planning an advertisement
　　task 2 going further—different types of advertisements
　　task3 playing your role—advertising techniques

 1/2    1 2 下一页 尾页

教材 研究生/本科/专科教材 公共课

在线阅读