涉外企业管理实务-(英文版) 本书特色

　　《涉外企业管理实务（英文版）》详细讲授了涉外企业经营财务管理的理论与实践，结合典型案例阐述如何根据不同的社会、文化环境，科学有效的实施跨国经营财务管理；如何进行整体纳税策划；如何充分、合理的运用各种金融交易工具、信息、技术进行资源整合，加强财务管理，提升企业竞争力，适时有效的规避风险，获取效益，使您的企业在国际竞争中稳健、持续发展。

涉外企业管理实务-(英文版) 目录

module one introduction to foreign—related companiesⅰ.introduction to foreign—related companies1.tuning—in2.foreign—related companies and their developmentsⅱ.functional management of foreign—related companies1.tuning—in2.different functions in companiesⅲ.procedures of establishing foreign—related companies in china1.requirements of establishing joint ventures and foreign companies in china2.procedures of establishing joint ventures and foreign companies in chinasupplementary reading how chinese companies go abroad案例分析及实训任务 星巴克灵活的国际市场经营方式module two strategic managementⅰ.what is strategic management？1.tuning—in2.strategic managementⅱ.tasks of strategic management1.developing vision and mission statements2.establishing objectives3.a situational analysis4.generate， evaluate and select strategies5.implement strategies6.strategy evaluation案例分析及实训任务 从卡夫食品有限公司战略看未来发展module three human resource managementⅰ.introduction to human resource management1.tuning—in2.human resource managementⅱ.tasks of human resource management1.recruiting employees2.training employees3.employees' performance appraisal4.employee movement management5.establishing employee compensation plans6.dealing with labor relationssupplementary reading managing human resource in international business案例分析及实训任务 卓越亚马逊的“全员持股”module four marketing managementⅰ.introduction to marketing1.tuning—in2.evolvement of marketing3.holistic marketing4.process of marketingⅱ.main tasks of marketing1.marketing research2.environment and consumer analysis3.market segmentation and selection4.product strategy5.pricing strategy6.distribution strategy7.promotionsupplementary reading brand strategy案例分析及实训任务 周大福：一线品牌三线突围——金字塔式产品体系，助攻下一个战略高地module five operations management1.introduction to operations management1.tuning—in2.operations managementⅱ.operations management in manufacturers1.tuning—in2.location strategy3.layout strategy4.procurement management5.production planning6.inventory management7.just—in—time （jit） production and lean productionⅲ.operations decisions for companies in service industry1.tuning—in2.the characteristics of service3.operations decisions in service companies案例分析及实训任务 顺丰速运：“收1派2”背后的流程再造案例分析及实训任务 a快餐店的经营问题module six enterprise ethics and social responsibilityⅰ.what is business ethics and why is it important？ⅱ.what are the main ethical problems in commercial environment1.ethical problems in hrm2.ethical problems in marketing3.ethical problems in accounting4.ethical problems in environment5.ethical problems in international businessⅲ.managing business ethics and corporate social responsibility1.managing business ethics2.corporate social responsibility案例分析及实训任务 联想的“公益创投”参考文献

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