外贸函电写作 本书特色

　　《外贸函电写作》系统地阐述了商务书信写作的基本知识，包括商务书信的构成、格式、写作原则及措辞，并按照外贸业务磋商及执行过程中各个环节的顺序详尽介绍了外贸函电各类信函的写作内容及语言模式，包括确立贸易关系、询价及回复、报盘及还盘、订单、接受与回绝、支付方式、包装、装运、保险、申诉与索赔、代理等方面，每个单元由单元概要、信函示例、词汇注释套语、写作技法、信函模板和练习6个部分组成。 　　本书不仅适合普通高等院校使用，也可以满足高职高专院校教学的需要，同时可供业界人士参考使用。

外贸函电写作 目录

chapter 1  general introduction  section 1  business knowledge业务知识    1.1  structure and layout of a business letter    1.2  language requirements    1.3  envelop addressing  section 2  specimen letters样函    1.4  block style平头式/齐头式    1.5  indented style缩进式/缩格式    1.6  semi block style with indented paragraphs混合式    1.7  modified block style改良齐头式  section 3  supplements知识补充chapter 2  establishing business relations  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 3  enquiries询盘  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 4  offers  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 5  counter-offers  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 6  conclusion of business  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 7  terms of payment  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 8  establishment of l/c and amendment  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 9  packing， shipping marks and shipment  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 10  insurance  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 11  complaints and claims  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 12  eleven agency  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充chapter 13  international trade forms  section 1  business knowledge业务知识  section 2  specimen letters样函  section 3  supplements知识补充参考文献 

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