商务英语 本书特色

　　the logic of this book starts with considering what  the new graduates will experience when they look  for jobs. how do they start and prepare？ how can  they handle the new emerging problems in real business environment？ we try to combine as many contents as possible from job seeking to senior management technique， to illustrate a complete  picture for students to learn. we hope this book is   more than a textbook and readers can find the answers they want.

商务英语 目录

sectionⅰ: fundamentals
　unit 1: economic climate
　unit 2: management introduction
　unit 3: market and competition
　unit 4: business entity
　unit 5: corporate culture
　unit 6: corporate governance & structure
section ⅱ: as an employee
　unit 7: job description & title
　unit 8: job advertisement & application
　unit 9: job interview
　unit 10: job mission statement
　unit 11: employment contract
　unit 12: new employee training
　unit 13: office politics
　unit 14: business letter
　unit 15 :  business call
　unit 16: business graphs & charts
　unit 17: business meeting
　unit 18: effective presentation
　unit 19: business travel
　unit 20: business etiquette
section ⅲ: managing people
　unit 21: organize a team
　unit 22: motivation
　unit 23: advertisement
　unit 24: management strategy
　unit 25: business report & case
　unit 26: public relations
section ⅳ executive
　unit 27: cfo & finance
　unit 28: cto & technology innovation
　unit 29: cio & stocks
　unit 30: cmo & marketing
　unit 31: ceo & business ethics
　unit 32: coo
references

教材 研究生/本科/专科教材 公共课

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